Fierce Pharma – Rainbows Are Nice, But Action is Better When Talking to the LGBTQ+ Community

Our recent research into the healthcare preferences of LGBTQ+ individuals is explored in this new FiercePharma article, which begins “People don’t only get sick one month out of the year, so it makes sense that the LGBTQ+ community is a little over being courted by pharma only during Pride Month.” As the article points out, some of our findings were concerning – such as the importance of mental health – and some surprising, showcasing how important it is for brands to be understanding and prioritizing diverse groups. See the full article here – which includes insights from Amy Litt, VP, Communications Planning, and Liz McShea, Group VP, Audience Intelligence.