FiercePharma – Pharma Marketers Are Tuning in to Audio’s Popularity, But There’s Still Plenty of Room to Grow, Experts Say 

Audio marketing in health is showing a 50% increase, according to a new Veeva report. In this new FiercePharma article, our SVP, Innovation Mark Pappas, along with partners from iHeart and Pandora (who presented with Mark on this topic at SXSW) share some dos and don’ts on audio branding, particularly that it shouldn’t be an afterthought. “Brands really need to start treating audio as equal to anything visual that they’re doing. It needs to be a core piece of their creative planning.”