FiercePharma – The Doctor Won’t See You Now: Survey Shows Pullback From In-Person Rep Meetings, Rise of Omnichannel

Sales rep access continues to be a challenge across the globe, signaling that non-personal promotion is more important than ever. That finding among others from our research with Medscape focusing on the media preferences of HCPs in Europe is the focus of the latest FiercePharma article, which you can read here.