IBM – A Dynamic Approach to HIV Treatment

Personalization is paramount to driving impactful engagement. IQVIA worked with the The Weather Company, an IBM Business Company, to integrate AI technology and near real-time data points to predict which creative elements will resonate best with specific healthcare providers.

Leveraging this combination of technology, creativity, and optimization, healthcare media agency CMI Media Group increased conversion rates for an HIV treatment brand by 151%

View the full case study here.