Med Ad News – Rise of the Machines

Med Ad News’ intentionally massive 2023 outlook article has dropped – it covers a huge range of critical topics with commentary from experts across our industry, including over a dozen individuals from CMI Media Group. Topics include future trends – our experts touch on AI, ecommerce and more – health equity, sales force effectiveness, connected TV, blockchain and more.

As part of the special feature, MedAdNews asked us to share areas of importance that they hadn’t covered – and sustainability in advertising is incredibly important. Kristofer Doerfler, Director, Innovation, shares why pharma marketers should focus on this – and many already are, which is great news. See his insightful commentary here.

They also included a focus on our Media Vitals research that points to the importance of an omnichannel approach. With HCPs being so busy, utilizing omnichannel to engage them has become critical. The article explains what that looks like as well as why we’re now using the term omnidynamics, coined by Jose Ferreira, EVP, Product Strategy & Transformation. See the full article here.