MM+M – A Hammer For Every Nail: Exploration of AI at Cannes

In a new podcast live from Cannes, MM+M interviews our CTO Oleg Korenfeld along with Edith Hodkinson, Head of Digital Strategy, IQVIA, to get an understanding of what they’re focusing on as experts in AI. This highly informative podcast includes real examples of using AI today for our clients. This includes improving the media planning process, reaching HCPs, and sales force interaction – and that’s just the beginning. Oleg: “What inning are we in? We’re not even yet stepping up to the plate….We see amazing results already but we’re just getting started.” Key learning: use the right type of AI at the right time for the right results.