MM+M – CES 2024: The Future of Pharma Advertising Explored

CES continues to be a source of buzz as our industry unpacks which launches will be the game-changers this year; this new MM+M article includes a few to spotlight from Mark Pappas, EVP, Innovation, including a continued focus on audio, OOH grocery cart advertising from Instacart that already has some anti-advertising detractors, and digital twin technology that has already saved lives.