MM+M – Garbage In, Garbage Out – How Health Marketers Can Ensure the Right Information Reaches Patients and HCPs

The future of AI is now. Brands are embracing the evolution of tech and AI to achieve efficiency, speed, accuracy and savings. But, as they say, garbage in yields garbage out. This podcast interview with Justin Freid, Chief Media & Innovation Officer and Daniel Nadler, Founder of Open Evidence with MM+M’s editor-in-chief Steve Madden discusses the possibilities of AI for healthcare brands, areas of caution for brand safety, and the importance of quality data.