MM+M – Has Media In-Housing Found a Home in Pharma?

It takes a lot to bring media in-house, and it’s not always the right move, as MM+M shares in this new article. While it has been done, it’s rare, and a big reason is because of the loss the company takes to buying power, technology and talent that agencies can provide. Jose Ferreira, EVP, Product Strategy and Transformation, was interviewed for the article, which noted the growing importance of data: “… there were (and still are) numerous hurdles involved in building an in-house media capability and data infrastructure.”