MM+M – Innovation: What It Really Means

In a contemporary ad and tech landscape dominated by constant chatter about the wonders of AI, the urgent need for sustainability, and a variety of other trends, the challenge for marketers and advertisers is not only to join the cacophony, but to transcend it with genuine innovation. Mark Pappas, EVP, Innovation, spent time with MM+M last week in Cannes to dissect the word ‘innovation’ and think through the demand on marketers to create a strategic blend of creativity, authenticity, and foresight. Don’t miss out – view the vodcast here.