MM+M – Innovative Strategies for Meaningfully Engaging Today’s HCPs

MM+M created an excellent video series at Cannes that brought marketing experts together to discuss hot topics. In this just-released episode, Amy Litt, VP, Communications Planning, CMI Media Group and Thomas Shea, Chief Revenue Officer, Doceree, are interviewed by MM+M Editor-in-Chief Larry Dobrow about HCP engagement, with Amy highlighting the importance of recognizing how diverse HCP audiences are today – something she notes pharma has done a good job prioritizing – and recommending how to utilize data to best engage them at the valuable Point of Care moment. Right place and right time are more important than ever – as well as right (most culturally appropriate, data-informed) message. And of course, the all-important topic of omnichannel – or what we call omnidynamics.  Watch the video here.