MM+M – Overcoming Information Overload

The amount of available data can be overwhelming for pharma brand managers? This PurpleLab-sponsored panel featuring Egbavwe Pela, Group SVP, Engagement Strategy, at Cannes offers best practices for streamlining all that information and putting it to its best use.

All data is good data, according to Pela. He believes that even measuring impressions, a metric that has recently been questioned, can be useful in certain situations. “Impressions are a good indicator as we’re looking to target a black or Hispanic audience, for example,” explained Pela.​