MM+M – TikTok is Back — For Now. What Does It Mean For Medical Marketing?

The TikTok ban (mentioned here) is delayed by an executive order by President Trump, which leaves more questions than answers. This new MM+M article shares insights from Ashley Davis, VP, Paid Social, and Hannah Fritzenkotter, Director, Paid Social. Put simply, brands should be flexible to shift to alternative platforms at this time, and we’re all paying close attention to what the next developments are to guide future advertising decisions. From Ashley: “There’s an extension that was put in place, so it comes down to seeing what happens as we get closer to that date.”