MM+M – Whither Healthcare and Pharma Twitter in the Musk Era?

The biggest news story this week was Elon Musk’s expected takeover of Twitter, and this new article from MM+M explores what it could mean specifically for pharma/healthcare marketers. In the article, our VP, Paid Social Alexandra Gilson explains that a lot of this is still speculation, but that brand safety will continue to be a priority both for us and for Twitter. There’s also, she says, a lot of opportunity for pharma brands to continue to be the trustworthy resource for healthcare information. Check out the article here.