MM+M – Why Isn’t the Super Bowl a Bigger Moment for Pharma Marketing?

With the Super Bowl right around the corner, MM+M explored why this famous advertising event tends to have low participation from pharma. Toby Katcher, SVP, Video Investment, gets the the point: “To pharma, [advertising] is not about the flash. To pharma, it’s about the humans that they’re reaching.” Like always, it’s about strategically reaching those important audiences.