FiercePharma – Pharma brands should be considering audio channels, expert says

If you’ve been hearing the buzz about audio platforms like Clubhouse and wanting to know whether your brands should consider getting into it, the answer is a BIG YES. As this new FiercePharma article shows via our SVP of Growth & Innovation, Mark Pappas, who has been following the trend closely and working with key players, current trends call for alternatives that engage and excite people who are talking to Alexa and Siri, people who are loving podcasts, and the many people already on Clubhouse, Twitter Spaces, Discord, and the other emerging audio platforms (that adds up to a lot of people.) As Mark said: “Streaming audio has skyrocketed, and it’s important to tie your brand (identity) across those channels.”