Phreesia – Closing the Knowledge Gap for Cancer Patients: 3 Ways to Boost Condition, Treatment and Support Awareness

A new study by Phreesia indicates that many cancer patients are unaware of important aspects of their condition and treatment options, and as marketers we understand the need for quality messaging during a patient’s health journey. Denise Myers, VP, Media, is cited in this article noting that improving patients’ knowledge about their cancer and treatment plan actually starts with education for HCPs, to yield deeper conversations with patients and caregivers. The article points to three ways to boost treatment support and awareness: cultivating more informed discussions between HCPs and patients, delivering relevant resources to patients where they are looking, and leveraging advocacy groups to connect patients with support programs.