PM360 – Transitioning to Omnidynamic in Europe

Omnichannel marketing has been adopted in the US but is needed in the EU as well, as this new article by our Global Media Director Matt Durham shares. Citing research we conducted with Medscape/WebMD about the promotional needs of doctors across Europe, the PM360 article notes that reaching physicians in this way is not only critical, but it’s important to catch up to US marketers in going beyond omnichannel into what CMI Media Group has coined “omnidynamic.”