PM360 – 3 Ways AI is Already Changing Advertising (and None Are Generative AI)

Everyone is talking about AI, and with good reason – it has been changing just about everything in our industry. But interestingly, it’s not all about generative AI. In a new article for PM360, Paul Kallukaran, Chief Analytics & Insights Officer, gives several examples of how we’re using AI for our client campaigns – not in the future, but now. We’ve made it our business to back our work with the most impactful technology and have been working for many years with AI.