PM360 – SXSW 2023: Moving From NFTs to LSD

Get an inside look at the top trends showcased at SXSW and what healthcare marketers can and should be doing about them in this new PM360 article by Mark Pappas, SVP, Innovation. One of the most provocative is a focus on psychedelics – as Mark writes, “They were everywhere. Even the SXSW tote bags and signage in the convention center had a psychedelic theme. Many of the sessions focused on using psychedelics to help treat various conditions ranging from PTSD, anxiety, depression, and many others.”