PM360 – The Importance of Omnichannel Approach for European Physicians

Going beyond the sales rep to NPP channels is becoming critical in Europe, as this new PM360 article by our Director of Global Media Matt Durham, details. According to our recent research in partnership with Medscape, the decline of rep access from pre-pandemic continues, and “a further 25% of physicians told us that they wanted to decrease how often they interacted with reps in the future.” And even those who are willing to meet with reps see restrictions from their organizations placed on rep access. The good news? There’s plenty. Doctors are very open to interacting on digital channels, and an omnichannel approach will lead you to success.