solli – Here, There and Everywhere: The Continuing Proliferation of Points of Care

Point of care is an invaluable space, the only one where HCPs and patients are reached at the same time, points out Egbavwe Pela, Group SVP, Engagement Strategy, in this solli article. As the article explores the intricacies of POC today, he also notes that POC is importantly no longer an afterthought: “Since the pandemic, there’s been a focus on ensuring that their tools and products and services offer true value to HCPs and patients. It’s a different world.” .