Job Category: SEO

PM360 – The Opportunity to Reimagine the Patient Experience During COVID

It’s not just about telehealth – the pandemic is changing healthcare forever, and this is an opportunity for pharma to step in and play a major role. A new article from PM360 features some of our recent research as well as expert commentary from Gabriela Ramos, Associate Director, Media, on this massive sea change.

See the article here.

MM&M – Hall of Femme and Women to Watch 2020

MM+M presented their 5th annual Hall of Femme and Women to Watch classes and Deanna Fedick, Director, Media was named a honoree. In her six years in the business, Deanna has established herself as one of the health media world’s most adept strategists and tacticians.

Click here to read the full profile.

Healthcare Marketer’s Exchange – Melissa Barnhart: A Woman of Influence

The Healthcare Marketer’s Exchange August issue is out! Congratulations to Melissa Barnhart, EVP, Group Client Director, for being featured in the Mentors and Heroes issue!

Read the full issue here!

PharmaVOICE – PharmaVOICE 100

The PharmaVOICE 100 winners have been released! You can see the full list here. HUGE congratulations to Jose Ferreira, SVP, Product & Innovation, who is honored in the Innovators category, and to all of our clients and partners who are on the list this year.

Click here for the digital issue.

Association of Medical Media – AMM Conversation Season 2, Episode 5

The latest AMM podcast features Eugene Lee, Chief Operating Officer and Jim Woodland, Chief Strategy and Financial Officer! The topics they covered include how the pandemic is affecting our industry and how creativity leads to new ideas for staying sustainable and relevant.

Click here to listen.

MM&M – Health Media in the COVID-19 Era: A mid-wave report

For an insider view of the continuing coverage of COVID-19, MM&M asked leaders from a range of media-adjacent organizations to weigh in on social media follows, coverage blind spots and more. The MM&M media panel included Alexandra Gilson, Director, Social Media.

See the article here.

PharmaVOICE – 2020 HBA’s Rising Stars and Luminaries

Congratulations to Julie Hurvitz Aliaga, SVP, Social Media, on being honored as a HBA Rising Star.

See the e-book here.

Philadelphia Business Journal – CFO of the Year Awards

The Philadelphia Business Journal’s CFO of the Year Awards honor the region’s top financial executives and this year, James Woodland, Chief Strategy and Financial Officer, was named a CFO Rising Star honoree.

See the article here.

CMI/Compas Hires Joe Warren as EVP, Media Investment as Latest Step in Bolstering Consumer Media Practice

KING OF PRUSSIA, PA – CMI/Compas, a leading media strategy, planning, innovation and buying agency for the nation’s top healthcare companies and part of WPP (NYSE:WPP), has continued its investment in consumer media strategy with the recent hire of Joe Warren, EVP, Media Investment.

As the agency ventures further into healthcare consumer media, Warren will be responsible for operationalizing full-service consumer media buying and activation capabilities within CMI/Compas. He will also be tasked with accelerating and systematizing collaboration between CMI/Compas and other GroupM/WPP agencies. With national, regional and local TV being a major focus for the agency’s investment capabilities, Warren provided guidance in the agency’s latest whitepaper, A Deep Dive into Upfronts and Newfronts for Healthcare Brands. More can be seen here.

“The addition of Joe Warren to our executive leadership team is just one of the ways in which we are elevating our consumer service offerings,” said Susan Dorfman, President, CMI Media. “Investing in our talent, training, and a focus on innovation in consumer media planning is why we continue to deliver game-changing media performance and are an indispensable partner to our clients.”

As EVP, Media Investment, Warren brings over 30 years of media experience in the industry. Most recently a Managing Partner at MediaCom, he established and led their Emerging Client Group where he increased account retention and enhanced the agency’s B2B credentials. He has also held positions at Havas, MediaVest, Universal McCann, MindShare, and JWT. He is based in the Parsippany, NJ office.

CMI/Compas has brought many firsts to healthcare marketing and is the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. The company was recognized by Adweek Magazine as one of the world’s fastest growing companies. A major part of this growth has been investment in consumer capabilities. The company has also added a Growth & Innovation practice to harness important innovation to benefit clients. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmimedia.com/career.

PM360 – The Ups and Downs of Medication Adherence During COVID-19

PM360 launched an eBook focusing on what patients want; a highlight is an article on adherence during the pandemic featuring guidance from industry experts including Kate Zwizanski, SVP, Media, who counseled on “ways to enable adherence from end to end.”

See the article here.

CMI/Compas Wins Account for Top 10 US Pharmaceutical Company

KING OF PRUSSIA, PA – CMI/Compas, a leading media strategy, planning, innovation and buying agency for the nation’s top healthcare companies and part of WPP, announced it has been chosen by a top 10 pharmaceutical company to provide search and social strategy and execution for consumer and professional audiences, as well as HCP media planning and buying.

CMI/Compas credits the win largely to the launch of Empower, the company’s new integrated planning platform. Empower, along with an overall investment in consumer media strategy and innovation over the past several years, has contributed significantly to the organization’s growth. This win is part of a winning streak that has led the company to remarkable YOY growth.

CMI/Compas also recently announced the creation of a growth & innovation practice, part of an overall strategy to continue strong growth and innovation.  In 2019, the organization was recognized by Adweek as one of the fastest-growing agencies in the world.

CMI/Compas has brought many firsts to healthcare marketing as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmimedia.com/career.

Med Ad News – June 2020

The MedAdNews agency issue is out and includes a CMI/Compas profile! This is a great piece that gives the full view of the agency from innovation to differentiators to culture and more. CMI/Compas was also named a Heart Award Finalist.

Click here to check it out!

Consumer and HCP Media AOR Business for New Pharmaceutical Company Awarded to CMI/Compas; Assignment Includes Launching Brand Indicated for Women’s Health and Prostate Cancer

KING OF PRUSSIA, PA – CMI/Compas, a leading media strategy, planning, innovation and buying agency for the nation’s top healthcare companies and part of WPP, announced it has been named consumer and professional agency of record by a new company in the pharmaceutical space. The assignment includes launching the company’s first products, which include a drug with indications in women’s health and in prostate cancer. 

CMI/Compas delivers game-changing media performance and precision solutions to clients, fueled by talent, data, technology and amplification of creative. This win is one of several the company has gained recently in consumer media.

“We have been successful in fully integrated planning for many years, piloting strategies that have disrupted the status quo and resulted in significant results for our clients. We’ve now formalized this with the launch of Empower, and the industry is starting to take notice,” said Justin Freid, Chief Growth & Innovation Officer, CMI/Compas.

The launch of Empower, along with an overall investment over the past several years in consumer media strategy and innovation, has contributed significantly to the organization’s growth. CMI/Compas also recently announced the creation of a growth & innovation practice, part of an overall strategy to continue strong growth and innovation.  In 2019, the organization was recognized by Adweek as one of the fastest-growing agencies in the world.

CMI/Compas has brought many firsts to healthcare marketing as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmimedia.com/career.

CMI/Compas Bolsters Consumer Capabilities with Top-Level Hires and Internal Promotions

KING OF PRUSSIA, PA – CMI/Compas, a leading media strategy, planning, innovation and buying agency for the nation’s top healthcare companies and part of WPP (NYSE:WPP), has continued its longtime investment in consumer, patient and caregiver audience expertise with several recent hires and internal promotions. They include the addition of Michael Peluso, SVP, Media; Danielle Conway as VP, Media; Laura Kush VP, Media, and the promotion of Melissa Wagner VP, Media.

“We strive to be an indispensable partner to our clients. The launch of Empower, our new integrated planning platform, adds immense value to our consumer service offerings,” said Susan Dorfman, President, CMI Media. “Combined with our new hires and internal promotions, this investment in consumer media strategy and innovation is why we continue to deliver game-changing media performance and precision solutions to our clients.”

As SVP, Media, Michael Peluso brings over 20 years of experience in the industry, adding value to the already high-performing consumer practice by bringing in a new level of strategic thinking and leadership. With a focus on developing media programs that achieve brand goals and drive ROI, he will prove to be an asset to the team. Peluso has not only direct-to-consumer pharma experience, working with a top 5 pharmaceutical brand, but has worked across several other industries including CPG, electronics, entertainment, travel, and business technology.  Additionally, Peluso has held many roles on the client-side in both marketing and sales.  He was most recently Product Innovation Leader, SQAD, and has also held positions at Starcom, Nestle Waters and Universal McCann. He is based in the New York office.

Danielle Conway comes to CMI/Compas with 15 years of media agency experience. Most recently, she led client planning teams at WPP agency Mindshare, where she was responsible for Unilever’s haircare and skincare brands. She has also worked on top pharmaceutical portfolios where she managed integrated teams across multiple therapeutic areas including Respiratory, Immunology, Infectious Diseases, Hematology and Oncology. Her experience managing an integrated strategy and digital team to create multi-channel campaigns that deliver innovation and outcomes will be leveraged to best serve CMI/Compas’ clients. She is based in the Parsippany, NJ office.

Laura Kush brings 14 years of media agency experience. She was previously with WPP’s Wavemaker, where she was in a client lead role, developing the communications strategy and executing omni-channel campaigns for both the patient and professional sides of the account. Prior to that she worked across a broad range of markets including pharmaceutical, healthcare, electronics and spirits. As a result, she is well versed in all channels – digital, search, social, POC, print, TV – and in integrating all aspects of a campaign to work cohesively to drive the business forward. She is based in the Costa Mesa, CA office.

Melissa Wagner has just over 7 years of experience in the pharmaceutical industry, and has been at CMI/Compas since 2015. She has vast experiences within all digital and offline channels across both patient and healthcare professional marketing, spanning multiple therapeutic categories. Wagner’s expertise has allowed her to bring many firsts to clients, and her customer service has garnered stellar reviews from any client she has partnered with. Prior to working at CMI/Compas, she held positions at Digitas Health. She is based in the Costa Mesa, CA office.

Irene Coyne and Richard Schneider recently joined as EVP, Group Client Directors.  In this role they serve on the executive leadership team and are responsible for client satisfaction and client business leadership overall for a number of the organization’s key accounts.

The hires and promotions are part of our Growth and Innovation strategy that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. Our investment in our consumer capabilities is just a fraction of what drives our remarkable YOY growth. More can be seen here.

CMI/Compas has brought many firsts to healthcare marketing and is the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. The company was recently recognized by Adweek Magazine as one of the world’s fastest growing companies. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmimedia.com/career.

PM360 – How 5G Will Alter the Landscape for Health Marketers

5G has been a hot topic in nearly every industry, and for good reason. The ‘5’ in 5G symbolizes a significant turning point for technology, and that impacts all of us. In fact, it may be the most important technological innovation in the last decade. 5G has the potential to change our daily lives, and nowhere will this be more impactful than in healthcare.

Click here to read the full article by our Chief Growth & Innovation Officer, Justin Freid.

MM&M – A snapshot of social COVID-19 conversations found bots, anti-vaxxers and concerns about medication access

CMI/Compas has worked to stay on top of the COVID-19 social chatter with its weekly social listening report. In its most recent report, spanning May 14 to May 27, a few new themes emerged.

Click here to read what Julie Hurvitz Aliaga, Senior Vice President, Social Media had to say about the new themes.

CMI/Compas Wins Consumer and HCP Media Business for Top US Pharmaceutical Company

KING OF PRUSSIA, PA – CMI/Compas, a leading media strategy, planning, innovation and buying agency for the nation’s top healthcare companies and part of WPP, announced it has been chosen by a top 40 pharmaceutical company to execute DTC and HCP media for its medication to treat opioid induced constipation.

This win is part of a winning streak that has led the company to remarkable YOY growth. The launch of Empower, the company’s new integrated planning platform, helped propel them to the win. Empower, along with an overall investment in consumer media strategy and innovation, has contributed significantly to the past few years of the organization’s growth. In 2019, the organization was recognized by Adweek as one of the fastest-growing agencies in the world.

CMI/Compas delivers game-changing media performance and precision solutions to clients, fueled by talent, data, technology and amplification of creative.

CMI/Compas also recently announced the creation of a growth & innovation practice, part of an overall strategy to continue strong growth and innovation. In 2019 the organization introduced a new approach to client service and management that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas.

CMI/Compas has brought many firsts to healthcare marketing as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmimedia.com/career.

PM360 – Preparing for What’s Next: How COVID-19 is Changing Our Industry and Our World

The only real thing we’ve been able to count on since the beginning of the COVID-19 pandemic is change. The pandemic has impacted every aspect of our lives, and so people are looking—with hope, and uncertainty—at what may lie ahead. By most objective measures, in the United States, we are either nearing the top of the first proverbial wave of cases or have recently passed it. Health experts, economists, and politicians are now starting to consider how to re-open the economy in the absence of proven highly effective treatments nor a vaccine. Early clinical trials of treatments show promise, but it will take months before we have definitive evidence. Development of a vaccine will take at least a year.

Whatever new guidelines are ultimately developed at the state or federal level, they will undoubtedly aim to open parts of the economy while maintaining the current health best practices of social distancing, consistent hand washing, and wearing protective gear in public places. It’s hard to imagine a boomerang of activity in industries and institutions that rely on or require crowds, such as sporting events, schools, movie theaters, concerts, restaurants, and others. Governments can allow those businesses to re-open but can’t force people to go to them. Until people can feel safe in large crowds, our social and business environment will likely continue to look very much the way they do today.

One of the most interesting developments we’ve seen as a new normal set in is growth in all things digital. We’ve probably jumped five to 10 years into the future in many areas due to the social constraints of distancing. We’ve become more physically atomized and emotionally cohesive at the same time. This is a paradigm shift and many things will look very different during and after this pandemic. I’ve looked into my crystal ball and here are some observations and predictions of what those things will be—related to media, health, and beyond.

Click here to read the full article by our Senior Vice President, Product and Innovation, Jose Ferreira.

PM360 – ELITE 2020 Transformational Leader Julie Hurvitz Aliaga of CMI/Compas

Julie Hurvitz Aliaga, Senior Vice President, Social Media at CMI/Compas has been recognized as a PM360 Elite Transformational Leader for changing the pharma industry’s approach to social.

Click here to read the full profile.

PM360 – Two Key Questions About HCP Engagement and Education in 2020

PM360 asked those with expertise in the best ways to educate and engage with healthcare professionals which channels to use to reach them and how Medical Affairs is evolving.

Click here to read what CMI President, Dr. Susan Dorfman, had to say.

MM&M – 40 Under 40 2020: Justin Freid, CMI/Compas

During his five-year tenure at CMI/Compas, Justin Freid launched the company’s search, social and emerging media strategic practice, growing it from four people to a department of more than 100 employees. And today, the team represents approximately 25% of the agency’s business.

Click here to read the full profile.

CMI/Compas Revolutionizes the Integration of Consumer and Healthcare Professional Marketing with the Launch of Empower™

KING OF PRUSSIA, PA – CMI/Compas, media strategy, planning, innovation and buying powerhouse for the nation’s top healthcare companies and part of WPP, announces the launch of Empower™, the health industry’s first and only closed-loop planning platform that enables continuous and personalized “insight to action” at scale. Empower allows CMI/Compas to close the loop on integrated consumer/HCP audience planning, messaging and outreach, making every campaign more effective. The platform offers cross-audience customer universe identification, segmentation, media planning, activation, measurement and on-going people-based optimization.

“Empower is a one-touch, complete and accurate audience-enablement platform that allows our media teams to build the most effective media plans on behalf of their clients,” said Justin Freid, Chief Growth & Innovation Officer. “Having direct access to audience identification, segmentation, insights, mapping and development of cross-channel media interactions at scale is something that has never been done in our industry, let alone activation of that audience across channels,” continues Freid. “We can create the plan, war game the plan, and then measure. Empower allows us to engage with individual audiences, understand the best way to reach them, and optimize the plan across the brand’s ecosystem.”

“The healthcare sector is so complex, with many stakeholders that are part of the decision process and are all interdependent. The Empower platform was designed to replicate this environment, and it is because of that interconnectivity that Empower is so powerful. It allows us to look across the constellation of stakeholders, to plan for those stakeholders, as well as across any and all audiences, generating insight and cross-channel media access blueprint that ultimately guides the best action-based media strategy and nonpersonal communication plan,” said Dr. Susan Dorfman, President, CMI.

The power of Empower is having a birds-eye view into possible connection points between consumers and HCP specific to diagnosis and condition, building connection points between the two and defining your audience segments, understanding the consumer and HCP audiences and their unique needs and ways of reaching them, knowing what the competition is doing, defining an investment, messaging and media strategy to bring them together, build a plan, execute, manage and measure and then optimizing based on leading and lagging indicators.

By leveraging HCP and consumer data together, CMI/Compas is able to achieve integrated messaging to inform audience, messaging, media strategy, and ultimately drive engagement to impact your brand’s bottom line. The Empower platform allows the creation of audiences from over 265 million consumers and 1.5 million healthcare professionals across 26 physician specialties, nurse practitioners, physician assistants, RNs, pharmacists, medical students and other prescribers.

CMI/Compas’ in-depth knowledge of consumers and prescribers, the media landscape, innovation, and customer-specific analytics allow us to create seamless multi-channel marketing campaigns for our clients, yielding superior customer experience and incremental positive ROI.

The company delivers game-changing media performance and precision solutions to clients, fueled by talent, data, technology and amplification of creative. CMI/Compas also recently announced the creation of a growth & innovation practice, part of an overall strategy to continue strong growth and innovation. In 2019 the organization introduced a new approach to client service and management that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. CMI/Compas has brought many firsts to healthcare marketing as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. http://cmimedia.com

CMI/Compas Promotes Justin Freid to Chief Growth & Innovation Officer

KING OF PRUSSIA, PA – CMI/Compas, media strategy, planning, innovation and buying for the nation’s top healthcare companies and part of WPP, announces the promotion of Justin Freid to Chief Growth & Innovation Officer. In his tenure with the company, Freid has been instrumental in the growth of the company’s new-media capabilities, and this new position is the next step in a multi-year plan of bringing growth and innovation to the company’s healthcare clients.

Freid’s areas of focus will be on delivering innovation and growth to clients’ brands and the overall CMI/Compas business. He has led the charge in breaking down silos and innovating the way the pharma industry uses search and social channels for better engagement with patients, caregivers and HCPs. In his previous role as EVP, he launched the Growth & Innovation practice, which he will continue to lead.

“Justin has done an incredible job infusing innovation and growth into our agency and client deliverables,” said Dr. Susan Dorfman, President, CMI. “He is relentless when it comes to client growth, business development and bringing new ideas to life. Justin is also an exceptional leader, and continues to develop a strong team of leaders around him who demonstrate unwavering commitment and drive. He has a keen talent for bringing innovation to life and using it to deliver on client impact. He gets the right things done, does them well, and never quits.”

CMI/Compas delivers game-changing media performance and precision solutions to clients, fueled by talent, data, technology and amplification of creative. CMI/Compas has been embarking on an overall strategy to continue strong growth and innovation. In 2019 the organization introduced a new approach to client service and management that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas, earning recognition from Adweek as one of the world’s fastest-growing agencies. 

CMI/Compas has brought many firsts to healthcare marketing as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. www.cmimedia.com

MediaPost – Should Pharma Brands Go Dark, Stop Advertising And Marketing During COVID-19 Pandemic?

When CMI/Compas asked whether consumers felt it was appropriate for the pharmaceutical industry to continue to provide branded and sponsored information and advertising related to their products during the COVID-19 pandemic, 74% agreed that it was OK, and of those, 36% highly agreed. As the world continues to fight COVID-19, people also must deal with other ailments and life-threatening situations that cannot be ignored, such as diabetes, heart disease, and cancer.

Click here to read the full article.

CMI/Compas, Through Its Partnership with HRS Consulting, is Part of the $1 Billion VHA Integrated Healthcare Transformation (IHT) Prime Contract Award

KING OF PRUSSIA, PA – CMI/Compas will support all media-related activities as part of a Veteran Health Administration (VHA) contract awarded to HRS Consulting Inc. by the Department of Veterans Affairs (VA) to provide best value healthcare and professional consulting services. CMI/Compas provides media strategy, planning, innovation and buying for the nation’s top healthcare companies and is part of WPP.

Through the IHT vehicle, HRS will assist with completion of an organizational transformation that enhances VHA’s capabilities to provide seamless, high-quality, integrated, coordinated healthcare, anytime and anywhere, by focusing on health system transformation and innovation, implementation and operations support, and healthcare business enabling services.

About the Contract:  The VHA Office of Healthcare Transformation (OHT) and the Strategic Acquisition Center- Frederick (SAC-F) collaborated to put in place a ten-year multiple-award Indefinite-Delivery Indefinite-Quantity (IDIQ) contract. This contract supports the programmatic and transformation needs of VHA, including the Office of Healthcare Transformation and its customers, to best accomplish VHA’s mission, strategic goals, healthcare priorities, and initiatives.  The VHA IHT agreement has a collective ceiling of $1 Billion, and a period of performance of a 5-year base and one 5-year option.

The company delivers game-changing media performance and precision solutions to clients, fueled by talent, data, technology and amplification of creative. CMI/Compas also recently announced the creation of a growth & innovation practice, part of an overall strategy to continue strong growth and innovation.

CMI/Compas has brought many firsts to healthcare marketing as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. https://cmimediagroup.com/

PM360 – Content in the Time of Corona

PM360 stated that the content their customers love stems from live events. COVID-19 paused our lives—and our live events. The home audience is “much broader and just as active.” That comes from a prescient tweet from CEO CMI/Compas Stan Woodland, 18 months ago. Today, every audience is a home audience. Conferences will always matter. But, we are beginning to see new ways we can create value and leverage it.

Click here to read the full article.

Fierce Pharma – Docs are talking about COVID-19 on social media—and pharma is looking for lessons

During the COVID-19 pandemic, healthcare providers want to talk. They’re logging onto social media, joining conversations and offering insights more actively than ever before. Pharma companies are also reaching out for answers. Clients are contacting CMI/Compas to ask them to run COVID-19 social listening reports to find out what patients and HCPs are talking about and how they can address any concerns, said Julie Hurvitz Aliaga, CMI/Compas vice president of social media.

Click here to read the full article.

Med Ad News – February 2020

The integration of DTC and HCP is of growing importance in marketing, and on page 11, Justin Freid, EVP, Growth and Innovation shares a step by step of what to do to leverage this approach. TikTok is booming, and on page 31 you’ll find a POV specifically written for pharma marketers on utilizing this resource. It was written by three experts from our social team, Darren Croucher, Victoria Kerr and Margaux Copp.

Click here to read the full issue.

Fierce Pharma – Pharma marketing in the time of COVID-19? Some halts, some hopes, but mostly uncertainty

While there is no business as usual anymore, pharma marketing is mostly staying the course for now in the shadow of COVID-19. CMI/Compas noted that while some of its clients are talking about pausing social media ads for now, the group also has others interested in expanding healthcare professional social media and virtual communications.

Click here to read the full article.

Search Engine Land – Optimization scores, recommendations and their impact on Google Partner agencies

Google says Partner agencies will continue to have control and autonomy as they put more emphasis on auto-generated recommendations. Justin Freid, EVP, Growth and Innovation shares his commentary in Search Engine Land’s new article about optimization scores and ensures that anything we implement is in the best interest of our clients.

Click here to read the full article.

VentureBeat – How coronavirus could lead to a permanent remote workforce

New work from home policies amid COVID-19 could result in a permanent change to the American workforce – as Associate Director, Decision Sciences, Adam Ghahramani explains in this VentureBeat article.

Read more in the article here to see what this shift could look like and how it would impact the economy.

CMI/Compas Wins Two Highly Competitive Pharma Pitches, Defending Decades-Long Business Relationships

KING OF PRUSSIA, PA – CMI/Compas, media strategy, planning, innovation and buying for the nation’s top healthcare companies and part of WPP, announces two major RFP wins representing continued partnerships that each have spanned several decades. The clients are in the top 10 largest global pharma companies. They are part of a winning streak that has led the company to remarkable YOY growth. In 2019, the organization was recognized by AdWeek as one of the fastest-growing agencies in the world. 

“Our ability to defend this client business, one company spanning 20 years with us and the other 30 years, were both attributed to indispensability as a proven long-term partner consistently delivering on best of people, data, technology and innovation,” noted CEO Stan Woodland. “This comes from our proven ability to continuously exceed expectations and business performance goals of our existing clients, and leveraging that ability to bring unexpected value to all new ones we onboard.” 

“We are known for many things – our work engaging HCP and consumer audiences, overdelivering for clients, and ideas that have shaped the industry. What these wins are telling us is that the foundation we have built with our clients is sustainable,” said Compas President John Donovan. “Helping our clients reach and exceed their goals is possible because we have prioritized and greatly invested in innovation, across our people, our services and our proprietary products.” 

 “We invest deeply in our clients, as we do in our people, our data and our technology to ensure that we not only bring immense on-going value to those we already serve, but also drive the business and innovation of communications media forward,” said CMI President Dr. Susan Dorfman. “In a time when competition is fierce, innovation is ever-flowing and the communications media industry is more fragmented than ever before, it’s critical to not only evolve what we do and how we do it, but rather be a game-changer for our industry and our clients.”  

CMI/Compas delivers game-changing media performance and precision solutions to clients, fueled by talent, data, technology and amplification of creative. 

CMI/Compas also recently announced the creation of a growth & innovation practice, part of an overall strategy to continue strong growth and innovation. In 2019 the organization introduced a new approach to client service and management that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas.  

CMI/Compas has brought many firsts to healthcare marketing as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career 

About CMI/Compas 

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmimedia.com/career.  

Fierce Pharma – Google’s dropping third-party cookies. Will pharma marketers need to adapt?

Google has decided to phase out third-party cookies. But what a great time to be in pharma, because we’ll adjust just fine – as VP Programmatic George Tarnopolsky told FiercePharma, we already have a “head start” in non-cookie campaigns.

Read more in the article here for details on what your brand should be doing to weather the change.

PM360 – Two Key Questions About Social Media in 2020

TikTok, Tumblr, Pinterest, Snapchat – they’re not what you may typically think of for your next social media campaign, but in this PM360 article on social media trends, VP Social Media Julie Hurvitz Aliaga explains the value of these resources which are underutilized by pharma brands but highly valued by consumers (who, yes, go there for healthcare information.)

Click here to read the full article.

MM&M – As coronavirus epidemic rages, health media rises to the occasion

As the health industry grapples with coronavirus outbreaks and equally widespread misinformation about how it’s contracted and treated, Julie Hurvitz Aliaga, VP, Social Media shares her commentary in MM&M’s new article, citing that the health industry and media together have done a good job of preparing accurate information for the public—which is key. 

Click here to read the full article.

CMI/Compas Launches Growth & Innovation Practice

KING OF PRUSSIA, PA – January 16, 2020 – CMI/Compas, media strategy, planning, innovation and buying for the nation’s top healthcare companies and part of WPP (NYSE:WPP), has created a Growth & Innovation practice to keep clients ahead of the curve by prioritizing and investing in innovation. The practice is led by EVP Justin Freid, and two executives have been promoted bolster the initiative: Mark Pappas as SVP, Growth & Innovation and Jose Ferreira as SVP, Product & Innovation.

“Breaking the rules and doing things differently is part of CMI/Compas tradition, and we’ve proven it not only leads to exciting campaigns, but to stand-out results as well,” said Stan Woodland, CEO, CMI/Compas. “In their tenure here this group of leaders has already shown they are well-poised to spread that gospel of growth and innovation, and our clients will benefit even more as we increase our investment and prioritize this visionary excellence.”

Freid’s focus is on delivering exponential growth to clients’ brands and the overall CMI/Compas business. During his tenure, he launched and significantly grew the company’s search, social and emerging media strategic practice from a staff of 4 to a staff of over 100, which now represents approximately 25% of the agency’s business. He has led the charge in breaking down silos and innovating the way the pharma industry uses search and social channels for better engagement with patients, caregivers and HCPs. Justin will also help lead to growth of how data and technology come together for CMI/Compas clients by overseeing the ByTarget™, ByDoctor® and ByConsumer™ platforms.

In his new role, Pappas is a catalyst within CMI/Compas to spark and drive innovation forward. He is responsible for bringing new and unique opportunities to CMI/Compas clients and will work alongside partners to create new offerings, keeping on the cutting edge of technology, media and advertising. Part of this role will be as an ambassador for CMI/Compas innovation via regular POVs, whitepapers and onstage presence at major industry events. He has been responsible for many firsts for the pharma marketing industry while at CMI/Compas, stemming from his strong relationships with leading emerging media companies and pharma clients paired with his early-adopter mentality and passion for technology.

Ferreira takes on a similar role, with a focus on proprietary products and services. He is responsible for readying CMI/Compas and its clients for innovation. His strategic leadership includes all aspects of creating, implementing, growing and launching new ideas that impact clients, partners and industry.  His role is across existing and future innovative proprietary products and services. In his time at CMI/Compas he has led several strong product launches, most recently the award-winning PROACT™, His work with ByTarget, ByDoctor and ByConsumer have shaped the way pharma engages their most important audiences.

The creation of the growth & innovation practice is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service and management that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas.

CMI/Compas has brought many firsts to healthcare marketing as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. The company was recently recognized by AdWeek Magazine as one of the world’s fastest growing companies. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmimedia.com/career.

CMI/Compas Continues Rapid Growth with Several Executive Hires

KING OF PRUSSIA, PA – January 9, 2020 – CMI/Compas, media strategy, planning, innovation and  buying for the nation’s top healthcare companies and part of WPP (NYSE:WPP), has bolstered its client service offerings with the hire of several executives as part of its continued growth, including senior leadership in the company’s West Coast and Midwest office locations.

Irene Coyne and Richard Schneider join as EVP, Group Client Directors.  They will report to Chief Operating Officer Eugene Lee and serve on the executive leadership team.

“We’re investing in our highest level of talent in support of client business, elevating our game in every aspect,” said Lee. “The tenure, level of experience and qualifications of our recent hires elevates our abilities with a direct benefit to our clients and our staff development.”

As EVP, Group Client Director, both Coyne and Schneider will be responsible for client satisfaction and client business leadership overall for a number of the organization’s key accounts.

Coyne is an experienced and accomplished health care marketing leader with a passion for driving brand impact, agency growth, client satisfaction and team morale through inspirational and strategic leadership, innovation, and focus on solving the client’s and agency’s biggest business challenges. She has 23 years of strategic marketing expertise that spans health care, CPG, publishing, retail, telecommunications, and energy services. She has represented over 45 pharma brands, including 15 launch brands, bringing deep expertise across over a dozen therapeutic categories. She was most recently SVP, Media at Publicis Health Media, and has also held positions at AstraZeneca, Digitas Health, Cadient Group and Razorfish Health. She is based in the King of Prussia, PA office.

Schneider is dedicated to the integration of consumer and HCP messaging, breaking down silos for a more impactful result. He has 30 years of experience elevating the visibility, profitability, and performance of diverse brands through strategic analysis, planning, and design of leading-edge, customer-focused media, marketing and advertising initiatives. He was most recently with Starcom, and has also held positions at WPP agencies Grey Worldwide and Mindshare. Schneider will continue as an adjunct professor of Integrated Marketing at NYU, a role he has held since 2014. He is based in the New York office.

In addition, several executive-level hires throughout 2019 have contributed to the strength and growth of CMI/Compas:

Rob Enos, SVP, Media, is responsible for media leadership on active global accounts, and contributes to the company’s global growth strategy. He began his career with CMI/Compas and is a welcome boomerang with 26 years of media, marketing and healthcare client experience. He most recently oversaw the media department at Abelson-Taylor. Rob has gained experience in a wide range of knowledge across marketing/media challenges, disease-states, therapeutic categories and media channels. Rob has been a board member of the Association of Medical Media (AMM). He is based in the Chicago office.

Murray Henry joins as SVP, Strategy. In this role he will provide high level strategic thought leadership, insight, direction and value. He will be a strategic partner to the client brand team with a focus on aligning client brand strategies and opportunities to media strategy and execution. He is an experienced brand marketer on both the agency and client sides reinforced by several years of demonstrated digital marketing expertise providing the unique ability to translate brand needs into customer engagement campaigns.  Henry has 28 years of related experience from both the agency and client side. This includes positions with Pfizer, Allergan and WPP sister agency Grey Group. He is based in the New York office.

Nicole Brandt joins as VP, Media, bringing a multi-channel and cross-audience focus with an emphasis on the consumer experience. She has 20 years of experience, mainly in the pharma space. She has a passion for connecting the dots to ensure patients and HCPs have a cohesive brand experience inside and outside of the office for better health outcomes. Most recently she was VP, Digital Strategy at Dudnyk and has also gained experience with MRM/McCann and inVentiv Health Group, working across all media and in many therapeutic categories. She is based in the King of Prussia, PA office.

Michael Eisenstein, VP, Business Insights, is focused on the measurement and performance of media campaigns based on client objectives. He will provide guidance, thought leadership and help manage the Business Insights team to ensure all deliverables are of high quality and provide value to our clients. He has over 18 years’ experience in multi-faceted analytics. He has extensive knowledge in both social and digital marketing and has worked with a breadth of different organizations both on the agency and client side. Most recently, Eisenstein was the VP of Analytics at Blue449/Spark (part of Publicis), where he led all data, measurement and analytic capabilities across a variety of clients for the East Coast office. Michael was instrumental in elevating analytics across client portfolios by leveraging data to drive ROI for clients.  He is based in the New York office.

Courtney Kasey joins as VP, Media. She has over 20 years of relevant client service experience and expertise in developing agency talent. She has a proven track record for fostering strong client relationships and developing patient focused actionable media strategies that resulted in exceeding client goals. Her previous position was with WPP sister agency Wavemaker, where she served as Partner, Media Director, Integrated Strategy & Planning. She has also held roles with MEC Global and FCB. She is based in the Costa Mesa, CA office. Kasey’s leadership in the California office will support the agency’s indispensable service to West Coast-based clients.

Tim Noone brings over a decade of experience within digital media, focused on both brand building and performance marketing, to the VP, Media role.  He brings strategic media thought leadership and best practices to clients and the internal teams he leads. His background has touched on various verticals including pharma, CPG, telecommunications, tech, and hospitality. He was most recently at IgnitionOne, serving a dual role as both the Account & Media Director across a number of brands. A WPP alumnus, Noone has also held positions across G2 (Grey) and Ogilvy.  He is based in the New York office.

Martha Sivesind, who goes by Marti, joined as VP, Media. She is responsible for leading healthcare and pharmaceutical strategic advertising campaign development and implementation for integrated cross-channel marketing and media initiatives. Sivesind joins CMI/Compas with 13 years of media experience across several agencies including, more recently, Gyro, Publicis Health Media and OMD. At PHM she led healthcare and pharmaceutical plans as their Digital Media Director. She is based in the Chicago office.

George Tarnopolsky, VP, Programmatic, is helping to create a world-class programmatic media buying practice at CMI/Compas.  Tarnopolsky works closely with the SEM & Emerging Media, ByConsumer, Media, and CIA teams in supporting the rollout of programmatic buying across the agency, while also acting as a client-facing resource and discipline lead.  He is an advertising industry veteran, with 20 years of experience at the intersection of technology platforms, operations, and media.  George’s previous positions include Senior Director of Platform Solutions at Merkle, Head of DSP Services at Xandr (AppNexus), and Solutions Manager at Google / DoubleClick. He is based in the New York office. 

Roshan Thomas joins as VP, Finance & Risk Management.  Among his finance and budgeting responsibilities, he will be proactively addressing risks, including readying the organization for legislation such as CCPA, and providing a roadmap to ensure we’re appropriately managing data and privacy risks. He was most recently with VMLY&R and has worked for WPP companies for the past 14 years, prior to which he worked with Royal Philips Electronics, Time Warner and PricewaterhouseCoopers.  He is based in the New York office.

The hires are part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service and management that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas.

CMI/Compas has brought many firsts to healthcare marketing and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. The company was recently recognized by AdWeek Magazine as one of the world’s fastest growing companies. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of audience strategy and non-personal promotion strategy, planning, buying, and customer insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmimedia.com/career.

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MM&M – Health Media 2020: Predictions, trends and organizations to watch for the year ahead

To kick off the new year MM&M has released their list, curated by the top tech and media minds, of industry predictions in 2020. CMI/Compas’ own innovation experts Mark Pappas and Jose Ferreira shared their knowledge on what the forecast for the months ahead could hold.

Click here to read the full article.

MM&M – Health Media 2019: The Year in Review

As the year (and decade!) comes to a close, Year in Review lists are dominating. Just published by MM&M, this look-back examines health media trends in 2019. Take a look to see who the top experts in our industry – including two of our innovation thought leaders, Jose Ferreira and Mark Pappas – say were the most important trends and people this year.

Click here to read the full article.

PM360 – 2019 Innovative Product ByTarget from CMI/Compas

The PM360 Innovation honors have been announced, and CMI/Compas has once again been recognized – this year for ByTarget. PM360 writes, “It’s the pharma marketer’s holy grail: People-based targeting that integrates consumer and HCP audiences. CMI/Compas’ ByTarget offering does just that, and it is revolutionizing pharma campaigns.”

Check out the full article on CMI/Compas’ most recent win here.

PM360 – Seeing the Forest and the Leaf: What the Hot Topics at Digital Pharma East Tell Us About the Future of Pharma Marketing

“This year Digital Pharma East was what Digital Pharma East is always about—how pharma marketers can make an impact with the latest tools and techniques to really move the needle for their brands,” Carly Kuper, SVP, Public Relations & Corporate Communications writes, “[but] what was different this year was a parallel focus on two very different but very related areas.” Kuper continues to explain the connection between the massive – pools of data, and the minute – the individuals we’re targeting.

Check out Carly’s full feature here.

Digiday – As retaining people gets more difficult, media agencies focus on training

Our very own COO Eugene Lee spoke at the Digiday Media Buying Summit on Friday, and was able to share how CMI/Compas has been a steadily growing agency for 30 years, have industry-leading retention, and have never had layoffs. Eugene noted that investing in staff is key – including training, learning and development.

Check out more of what Eugene had to say here.

FiercePharma – How can pharma create positive brand bias? ‘Prime and prompt,’ agency says

Bias can be good, when it’s brand bias – the way that you can get people to positively respond to your brand. Expertly demonstrated at Digital Pharma East by Dr. Susan Dorfman, President, CMI Media, and Justin Freid, EVP, Managing Director, Growth and Innovation, priming and prompting can help get you there.

Check out the full FiercePharma article here.

Adweek Names CMI Media to Inaugural List of 100 Fastest-Growing Agencies

KING OF PRUSSIA, PA – Adweek Magazine has announced that CMI Media, part of WPP (NYSE:WPP), is on its exclusive global list of 100 fastest-growing agencies. CMI Media, together with sister agency Compas, Inc., form CMI/Compas, media buying and planning for the nation’s top healthcare companies.

CMI Media was chosen for the exclusive list for its strong history of growth, including double-digit YOY growth over the past several years. It is one of only 9 agencies on the list that have been operating for over 20 years. It is also one of the few healthcare-dedicated agencies to be honored. Adweek Magazine notes that the list “…points to talented, dedicated individuals and teams that ignore the noise around them to focus on what they do best: delivering big time for their clients and brands.”

“We’re celebrating our 30th anniversary this year, but we’re growing like a start-up,” noted CEO and founder Stan Woodland. “We know we’ve always been different, focusing on the things that really matter – helping our clients achieve their goals and helping our own people achieve their dream careers. Being true to our values has gotten us to this place and I couldn’t be prouder.”

CMI/Compas is poised to continue this growth globally. The organization is applying its vision and strategy to global markets, leading with a deep understanding of the needs of healthcare audiences.

CMI/Compas has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has offices in Philadelphia, PA; King of Prussia, PA; Cherry Hill, NJ; Parsippany, NJ; Chapel Hill, NC; Chicago, IL, Costa Mesa, CA and New York, NY. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmimedia.com/career.

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Philadelphia Business Journal – 2019 Minority Business Leader Awards

Congratulations to CEO Stan Woodland, who has been honored as a top minority business leader by the Philadelphia Business Journal. Stan shared what makes him most excited to come to work every day (30 years strong!): “The sense of knowing that the work our 500+ employees are doing is contributing to improving health and quality of life for millions of patients every day.”

Read the full article on Stan here.

CMI President Dr. Susan Dorfman Named as PharmaVOICE 100 Honoree

PharmaVOICE has announced that CMI Media President Dr. Susan Dorfman has been named as one of the 100 most inspiring individuals in the life-sciences industry. She was recognized in the category “Commanders & Chiefs” for her ability to lead with heart and mind, driving innovation while also encouraging the best from her clients and colleagues. As CMI President, Dorfman is responsible for the growth and future direction of CMI Media, with a strategic focus on integrated HCP/consumer data-backed interactions on a global scale. CMI Media, part of WPP (NYSE:WPP), along with sister agency Compas, Inc., together form CMI/Compas, media buying and planning for the nation’s top healthcare companies.

The PharmaVOICE profile noted: “Continuous improvement and disruptive innovation are central to Susan Dorfman’s leadership style…Dr. Dorfman’s focus on the audience and what moves them – from the perspectives of behavior, psychology and predictive analytics mashed up with unique vision and a disruptive mindset – has her consistently pushing the envelope to the benefit of the agency’s clients.”

Dorfman has introduced and improved upon a number of proprietary services that have changed the way pharma engages HCP audiences. Her mission now is to take the impact the company is making on the consumer side to the next level. She grew and developed the company’s ByDoctor® service to become an essential marketing tool for pharma leaders. ByDoctor is the industry’s only HCP level multi-channel promotional access and affinity database, covering over 1.5 million physicians and other advanced practitioners such as NPs and PAs. She has introduced the sister service ByConsumer™, an industry-first, audience-driven technology platform that allows deeper engagement with consumer audiences, uniquely linked to their healthcare practitioner. As well, Dorfman introduced Own the Audience™, a 100% risk/reward-based addressable media investment model focused on underserved and undervalued audiences that has received industry accolades and awards. And under her leadership, the company’s media offering has been transformed to become indispensable to CMI/Compas clients and the customers they serve. Dorfman has also been recognized as impacting the pharma industry with Media Vitals™, CMI/Compas research that has become one of the industry’s standard reference sources for understanding HCP needs and preferences.

Prior to her tenure at CMI/Compas, Dorfman gained two decades of experience in the pharma industry at leading global biopharma marketing, medical and sales-support organizations. She has been recognized twice before by PharmaVOICE 100, as well as PM360 ELITE, HBA Rising Star and MM&M Innovation Catalyst. Dorfman is a Doctor of Health Administration, a published author, and an industry speaker with strong connections and ties to both the healthcare and life sciences industries.

CMI/Compas has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has offices in Philadelphia, PA; King of Prussia, PA; Cherry Hill, NJ; Parsippany, NJ; Chapel Hill, NC; Chicago, IL, Costa Mesa, CA and New York, NY. The family of companies is actively recruiting for healthcare marketing jobs here.

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Compas, Inc. President John Donovan Named PharmaVOICE 100 Honoree

PharmaVOICE has announced that Compas President John Donovan has been named as one of the 100 most inspiring individuals in the life-sciences industry. He was recognized in the category “Commanders & Chiefs” for leveraging the power of partnerships to move our entire industry forward. As Compas President, he has a strategic focus on growth, strong supplier partnerships and client deliverables. Compas Inc., along with sister agency CMI Media – part of WPP (NYSE:WPP), together form CMI/Compas, media buying and planning for the nation’s top healthcare companies.

The PharmaVOICE profile noted: “By focusing on relationships with media suppliers, as well as with clients, John has led Compas to be the innovative agency it has grown to be: delivering a new level of media management services, including the highest standards in accountability and transparency, in the most cost-effective manner. His endorsement of a ‘performance-based’ model for sharing savings with clients has demonstrated Compas’ ability to fully stand behind its services and solutions.”

Donovan was recently promoted into the role of President of Compas. In his previous role as CFO of CMI/Compas, his primary responsibilities had been overseeing the financial health of CMI and Compas, and all related accounting and auditing functions. He played a major role in the high-level details surrounding the 2015 acquisition of CMI by WPP. In addition, he had been responsible for negotiating client and supplier contracts as well as handling the insurance, banking and 401(k) plans.

Donovan has been named CFO of the Year by the Philadelphia Business Journal and he was also elected into the NJ Tech Council CFO Hall of Fame. He is a frequent community volunteer, including having held board positions with The Society of the Friendly Sons of St. Patrick and The Irish Memorial. His volunteerism has been recognized with his election into the Delaware Valley Irish Hall of Fame.

CMI/Compas has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has offices in Philadelphia, PA; King of Prussia, PA; Cherry Hill, NJ; Parsippany, NJ; Chapel Hill, NC; Chicago, IL, Costa Mesa, CA and New York, NY. The family of companies is actively recruiting for healthcare marketing jobs here.

PharmaVOICE – PharmaVOICE100 Who’s on the list?

The winners of 2019’s PharmaVOICE100 have been announced – and the list includes two of our own! CMI President Susan Dorfman and Compas President John Donovan have both been recognized for their contributions to the healthcare industry.

Check out Susan’s profile here, and John’s profile here.

Browse all winners here.

MM&M – Agency 100 2019 CMI/Compas

The MM&M Top Agencies issue is out now – and we’re proud to be featured, sharing what makes CMI/Compas different—our products and our people – and how the 500+ of us are working together to improve the lives of millions of consumers. Investing in our staff is emphasized in this piece, which has led to us being able to better serve our clients and achieve great things as an agency.

Click here to read the full Agency 100 piece on CMI/Compas.

To Snap or Not to Snap?

PM360 recently took a deep dive to look at how–and if!–pharma can use Snapchat to reach their audiences. Dave Sanders, Supervisor, Social Media shares his commentary about the evolution of Snapchat as a channel in pharma.

Read the full article and Dave’s outlook here.

Pride Month and Brands | Using gifs for Addiction Prevention | Better Health Outcomes

June is Pride Month, a time to show support to the LGBTQ community and recognize that we still have a ways to go in achieving equality. It is a popular movement for brands, many of whom support the effort with sales that benefit different nonprofits. But increasingly, many brands aren’t making their efforts genuine and supportive and the backlash (or as the kids say, clapback) has been fierce this year. Some brands are using the iconic rainbow in merchandise but aren’t donating money, others are participating in a more supportive way but at the same time supporting other initiatives that are anti-LGBTQ. This article makes a few suggestions on how to do it right, making a real and genuine impact on this important cause.

Viral story of the day: an American woman’s trip to the doctor in Iceland highlights the difference between our healthcare systems, and drew a huge response from across the world. You won’t see any surprises in this article, but a good pulse of how invested people are in this issue.

An addiction prevention website is using gifs to show the impact of illegal drug use. The morphing mug shots show the extreme changes that happen over years of abuse. You can see a few examples here and the website with all gifs is here.

Human behavior update from Amanda Kopec Preto, Director, Marketing: In this week’s episode of The Hidden Brain podcast called “People Like Us,” they dive into a really interesting discussion around significantly improved health outcomes when patients are treated by physicians of the same race. They studied black men in America, and found that they were more likely to take the recommendations of an HCP, discuss preventive treatments, and even agree to more invasive testing when treated by physicians who were also black. One point the study uncovered was that the black doctors spent more time having non-medical conversations about life and interests with them, which resulted in a higher level of trust.

The CDC has reported that cases of measles in the US are up to 1,000 this year.

Amazon’s new version of Alexa can plan a night out. This “multitasking mode” is the result of a significant change in how it processes information and opens up a lot of capabilities for the device.

Instagram Health Summit Exclusive Takeaways | Algorithm Updates | Feeling Old

Scoop exclusive: coming from Instagram’s Health Summit yesterday, our Drive social team members shared the following key takeaways on what’s hot and what’s next (see also some choice nuggets from our social feeds in our Instagram story and Twitter):

Top takeaway from Dave Sanders, Supervisor, Social Media:

We know that Instagram isn’t only for millennials and the stats back it up! There are 30M age 45+ monthly active users, with the average user in this age range opening their Instagram app 15x per day!  Additionally, content strategies should be tailored towards the social behaviors of these Gen X (ages 40-54) and Baby Boomer (ages 55-75) audiences.  Gen X is using social for symptom information, discussing healthcare issues and searching for treatment options.  Baby Boomers are most inclined to use the internet for healthcare research and want to see content on managing specific conditions.  Messaging to these audiences should inform on identifying symptoms and managing specific health conditions, with an emphasis on sensitivity towards their privacy where possible.

Top takeaway from Darren Croucher, Associate Director, Social Media:

There are many ways a brand can utilize Instagram, depending on their level of comfort and familiarity. A brand can run ads on IG without a profile using Facebook page backed ads. This can be set up as a test and learn opportunity to assess an ad’s effectiveness on the platform, without the heavy lift of creating and building out an IG profile — this allows for feed and even story ads, all grounded in the brand’s FB page. If results demonstrate effectiveness, a brand can then establish an IG handle, build a page and run organic or paid content (including feed/story ads). It’s important to note that at any point, comments can be disabled, which would remove the need for community management and AE reporting. If a brand wants to go all in, we can explore creative optimization by focusing on placement asset customization — that is, recommending different creative for different placements on the platform. A feed ad looks much different from a story ad, and different creative elements will pop depending on where the ad is running. The CMI/Compas social team will be able to talk through all these options and advise the most appropriate path to take.

Top takeaway from Alexandra Gilson, Associate Director, Social Media:

Valuable tips to consider when it comes to healthcare-specific IG creative:

  1. Establish relevance immediately – Make the problem immediately clear and relatable
  2. Leverage authentic human presence – Make a connection, make it emotional (humor counts, too!)
  3. Maintain a singular focus – Messages get lost when trying to convey too many points. Focus on one point well.
  4. Focus on key moments – Highlight moments that embody your brand story/benefit

One more nugget from yesterday – Instagram announced paid partnership content, a sort of advertising/native/influencer mashup where influencers can promote content to newsfeeds even to those who don’t follow them. Cool.

Google search algorithm update from Mike Picciau, Associate Analyst, SEM & Emerging Media: Google pre-announced that it would be rolling out a new brand core search algorithm update in June. These core updates impact how search results are ranked and listed in the Google search results. What now? Check your web analytics and Search Console performance reports over the next week or so to see if your site was impacted at all from this algorithm update. If it was, there is little you can do to “fix” it. Google recommends as with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded. From Google: “There’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.” In short, Google recommends you focus efforts on making your site better.

Google targeting update from Aidan Paggao and Connor Riley, Associate Analysts, SEM & Emerging Media: Google has announced that they are rolling out a change to location targeting in Google Ads. The targeting option “People in your targeted locations”, which excluded anyone outside of that targeted location, is being updated to “People in or regularly in your targeted locations”. This update aims to include people who physically travel to or regularly commute to your targeted location. This new advanced option is a way to get your message to a targeted audience that may live outside of your targeted location, but frequently travel to that location. In an increasingly mobile world, people are always on the go. With the support of machine learning, this minor but important change will be a continuous aid in tracking and targeting these audiences. This will also be beneficial for analyzing and reporting on more segmented data.

Earlier this week Apple announced it’s dismantling iTunes into three parts: Apple Music, Apple TV and Apple Podcasts. I was a little surprised to see that most news coverage and Twitter response seems positive (Wired seems particularly happy about this). People have just evolved in how they want to access media, and Apple seems to be paying attention. iTunes is dead, long live iTunes.

In a heartbreaking twist to an already bizarre story, experts are now saying that the twin girls who were part of a gene-editing experiment by a researcher-gone-rogue in China will likely have a shorter lifespan because of the way their genes were edited. The aim of the researcher was to make them resistant to HIV, but the result may be that they are more susceptible to many other harmful diseases.

Scientists have designed a suit that allows younger people to understand how it feels to be elderly, and in this WBUR story a group of architects wear the suit to see if their designs are inclusive enough (spoiler alert: they’re not.) Some of the realizations: open spaces didn’t allow places for people to sit and rest or steady themselves; glossy floors meant falls were more likely; escalators were nearly impossible to use.

In another step toward integrating AI in their ad efforts, Microsoft is replacing its Opportunities page with the Recommendations tab, which the company says will give advertisers more efficiency in their ad campaigns. Thanks to Mike Picciau, Associate Analyst, SEM & Emerging Media for this story.

What is Important to Patients | Sleep in the Hospital | Audible Hockey Pucks

Yesterday was totally bananas. I highly recommend checking out our Instagram and Facebook stories. Keep an eye on our Instagram feed and story today; a few socialites (is that a correct use of that word?) on our social team are at the Instagram Health Summit, soaking up the latest highly relevant content for pharma brands. A lot of the info will be under NDA, but the team will aim to share some nuggets in tomorrow’s Scoop as well.

Apple update from Mark Pappas, VP, SEM & Emerging Media: The Apple Developer Conference keynote was yesterday and Apple has rolled out some new health features for Apple Watch:

  • Activity trends give you a more complete picture of your activity over time to give you a better picture of how you have been doing.
  • Hearing Health – notifies you when sounds are loud enough around you to impact your hearing. It uses the watch microphone to measure decibels to see if sound can impact your hearing.
  • Cycle Tracking gives you a simple discreet way to monitor your cycle including a Fertility window. Apple has also made Cycle Tracker available on the iPhone as well.

Facebook update from Meagan Dollard, Associate Analyst, Social Media: Facebook is continuing to update their algorithm to serve the most relevant content at the top of users’ Newsfeeds. In addition to prioritizing content from close friends and favorite brands, the Facebook algorithm will also take into account Pages and Groups that users care most about. Indicators of favorite Pages and Groups include how long a user has followed a Page or been in a Group, user engagement with the Page/Group, and how often the Page or Group posts. The frequency of organically posting may become even more important in order to rank highly on a user’s Facebook Newsfeed. Marketers will need to find a balance between organically posting enough to qualify as priority content, but not too much to be considered clickbait.  This algorithm update aligns with Facebook’s initiative to prioritize groups, which was announced at F8.  Stay tuned for our POV, which will be released later this month, on how this will better facilitate health conversations and potentially attract more patients and caregivers to the platform.

What is truly important to patients? New reports show the evolution of personal health over the last decade; for example, more people are concerned about anxiety than obesity today, and concern about health overall includes wellbeing and happiness.

In a test to gauge how easy it is for addicts to get help, particularly in high-overdose areas, researchers pretended to be addicts trying to get addiction treatment doctor appointments. The results were really pretty sad. Much of the contact information on the government resource website they used was out of date. Once they found the correct information, it took several calls to reach someone to make an appointment. And in many cases they were still denied an appointment, particularly if they were on Medicaid.

North Face is apologizing after a campaign that involved hacking Wikipedia pages to add beauty shots of their products. Being on Wikipedia is strong for brands, but you gotta earn it, baby.

This essay by a physician calls for better sleep in the hospital – for both patients and HCPs. She notes that sleep is essential to health, but patients are routinely woken throughout the night for vitals checks. She also notes that physicians are often expected to work on very little sleep, although as another doctor she quotes says, “It’s worthwhile remembering that after being awake for 22 hours straight, you are as cognitively impaired as if you were legally drunk. Nobody would accept medical care from an inebriated doctor. Yet we must accept medical care from doctors who are similarly impaired due to the lack of sleep the system imposes on them.”

 Here’s a few stories that will give you hope for the world.

  • Zappos is piloting a program selling single shoes, which resulted from a customer request. This is a big deal for people with disabilities who need only one shoe or need different sizes.
  • An audible hockey puck has been developed for visually impaired hockey players. Previous to this innovation, they had to create their own puck from ball bearings to be able to hear where it was, but once the puck stopped moving they could no longer locate it. Thanks to Kristine Dyer, Director, Media, for this story.

Programmatic Taxis | 5G and Medicine | It’s Not a Pain to be a Mole-Rat

Amazon advertising update from George Tarnopolsky, VP, Programmatic: In an anticipated move, Amazon on Friday announced that it is acquiring the Sizmek ad server as it ramps up its advertising efforts.  In the recent years, Amazon made big inroads with the Amazon DSP, powered with Amazon’s shopping intent and purchase data.   While the Amazon DSP has restricted buying for pharma campaigns, it has been popular with Direct Response and especially Retail brands.  The acquisition of an ad server further builds out the Amazon ad stack, and mirrors Google’s DV360 DSP and Campaign Manager ad server value proposition.  An in-house ad server will help direct some buyers to go “all-in” on the Amazon ad platform, with both ad server and DSP components.  It will be interesting to watch whether Amazon succeeds at integrating Sizmek into its stack—and whether it continues to add to the platform, for example building or buying an SEM offering.

 NYC taxi ads are going programmatic, thanks to Alphabet-funded Firefly. They started this weekend with 300 screens but their aim is to reach 3,500.

Verizon is running a new campaign showing how 5G will impact medicine, and the ad itself is pretty cool – if you’re reading this on your phone, click this link and see the AR feature as well as videos. For more on how 5G will impact our industry, see our recent POV.

Mole-rats, which fall into the category of rodents I didn’t know about but am now scared of since seeing photos, don’t feel pain and are being studied by scientists who would like to try to manage pain in humans.

This article offers a good overview of a few different scientific studies related to gut microbiomes, which are being explored for diabetes, IBD and pregnancy health.

New studies indicate that body parts react to night/day circadian rhythms independently from the brain, which could be one reason that significantly changing your sleep schedule or not getting enough sleep can really impact health.

Gamifying Sleep | User Privacy | Kickbacks and Lawsuits

Pokemon Go is looking to gamify sleep with a new device that will collect data as a user sleeps and reward them for a good night’s sleep.  Sleep is definitely the hot health target for disruption, with companies ranging from Fitbit to Casper trying to find creative ways to get people to sleep more – a bigger challenge than it seems (see, for example, this article from Scoop yesterday showing that people are checking their phones in the middle of the night). This isn’t the craziest idea – gamification is an effective tactic, and Pokemon Go did get many people out and walking around. Thanks to Kristine Dyer, Director, Media, for this story.

An experiment by a reporter at the Washington Post found that although Apple says user privacy is a major priority, thousands of apps available in the iTunes store collect data. The reporter, who worked with a former NSA researcher who now works to protect individual data, calls for apps to clearly label when they are using third-party trackers. Thanks to Justin Freid, EVP, Managing Director, Growth and Innovation, for this story.

A bill gaining traction in the California Senate would require smart home device manufacturers to get user permission before recording conversations. It’s no surprise that California is leading in this initiative, as a state that has been prioritizing consumer privacy. Thanks to Susan Dorfman, President, CMI, for this story.

A few new lawsuits are drawing attention to hospitals that enticed physicians with huge salaries and kickbacks that were allegedly illegal. The win for the hospital was that the doctor would be a big draw and make money for the hospital. In some cases, the hospital was doing poorly financially, highlighting even further the high offer to the doctor.

Today’s spotlight is on: Johanna Tompetrini, who has been named EVP, Group Client Director. Get to know a bit about Johanna today on Stories – we’ll be posting at 10 am. Make sure you’re following us on Instagram and Facebook!

ICYMI: You’ve probably heard the buzz about 5G coming – this has great potential for healthcare, and this new POV outlines 5 reasons why, from telemedicine to new ad formats and more.

I Want to Use my Phone All Day and Part of Every Night | Surgeon Dexterity | Social Media and Life and Death

Social update from Will Royal, Associate Analyst, Social Media: eMarketer reports that Faceboook and Snapchat’s time spent per day in platform has plateaued for the foreseeable future. This is no surprise to Facebook given the diminishing young adult audience as well as recent updates the platform has made to downrank clickbait posts to focus more on quality time spent. While Instagram has seen an increase in time spent (as well as the Facebook-elusive younger audience), Facebook still outperforms its sister platform in this area by 8 minutes. Time spent should not impact advertising budgets as users are still coming to the platforms and with Facebook focusing on quality vs. quantity, users may be more encouraged to return to the platform for a better user experience. 

Teens are checking their phones in the middle of the night – and their parents do too. A new study showed that of those surveyed, 29% of teens and 12% of parents sleep with their mobile devices in their bed, 36% of teens and 26% of parents wake up to check their device at least once during the night, and 40% of teens and 26% of parents use their devices just before going to sleep.

Medical schools are realizing that training surgeons are less dexterous than generations before, and the reason may be related to their childhood hobbies. Woodworking and sewing, painting and music – they’re all becoming secondary to using screens.

Campaign of the day from Mark Pappas, VP, SEM & Emerging Media: Mercedes recently partnered up with Mattel to release a special Matchbox car of the Mercedes-Benz 220SE driven by female driver Ewy Rosqvist when she won the three-day Argentinian Grand Prix in 1962. Mercedes is looking to change cultural/gender expectations formed at early ages. In the video below young girls were asked to pick a toy from an assortment on a table in front of them – none of the girls initially picked the car because they said “it is a boy toy.”  They were then shown the video of Ewy Rosqvist winning the Gran Prix. Watch the video and see their reactions.

It’s a soap opera-worthy court case that shows how social media has the power to impact our lives: after a French rock star’s death, his grown children successfully used his Instagram posts to prove they were worthy of an inheritance, versus the will which had given everything to his fourth wife.

Pricing Transparency | DOOH Programmatically | Buzzworthy Ads

The Trump administration is planning another move in an effort to force pricing transparency, with an end goal of lower prices and breaking up monopolies in payors and providers, with an executive order requiring all healthcare prices to be disclosed. Details are expected to be announced on Friday.

A recent programmatic OOH – you read that right, programmatic is hitting billboards – campaign featuring Kylie Jenner’s makeup line is showing how programmatic changes the game. A campaign that would have typically taken weeks or months to set up was able to hit in days, which as AdWeek points out, really works well for our on-demand world. OOH works for pharma too (if you’re hoping to keep up with the Kardashians) as George Tarnopolsky, our VP of Programmatic notes: “Digital out-of-home presents interesting branding opportunities for pharmaceutical brands, as well.  DOOH ads can be purchased via programmatic buying, and placed in front of users in different contexts, for example:  roadside billboards, transit shelters, airports, elevator and lobby screens, shopping centers, health clubs, and doctors’ office waiting rooms.  Both banner and video opportunities are available, with time of day and geofencing (latitude & longitude) targeting options.  For example, a consumer campaign for a dental product can be targeted to digital billboards specifically in dentist waiting rooms during business hours—driving patient awareness directly in the practitioner’s office.”

People are talking about: Gillette’s new ad featuring a young trans man being coached through his first shave by his father. This video from a Canadian talk show seems to encompass a lot of the sentiment, which has been overwhelmingly positive in support for the men featured, and also brings up how much brands should be involved in social issues.

An ice cream brand that features love themes in its ads decided to try to actually get two people to fall in love with its new ad campaign. Similar to a few reality shows out there, they chose (single teen) actors based on how compatible they might be, then put them in a few sweetly romantic scenarios and let hormones do their thing. (Although in reality shows the stars are usually aware and willing participants.) And it worked, for a little bit at least. So…is this sweet or creepy? Or a little of both?

Google is rolling out a feature it has been teasing for a while – live text translation. Point your phone at text in one language and before your eyes it will translate to another. Will be very interesting to see how it handles medical terminology.

Connected update from George Tarnopolsky, VP, Programmatic: LinkedIn has announced that it will purchase Drawbridge–a “device graph” company with technology built around identity resolution across screens and devices.  While LinkedIn already has its own technology for identifying users across mobile apps and desktop browser, it has lacked a link to other identity spaces such as Connected TV.  The Drawbridge acquisition should help LinkedIn connect users on its O&O properties to the rest of the web, creating more compelling ad products.  Terms of the deal were not disclosed.

Apple is getting into the foldable screens game; they were awarded a patent this week.

CMI/Compas Adds EVP, Group Client Director Role, Aligning to Better Serve Clients

CMI/Compas, media buying and planning for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the creation of the EVP, Group Client Director role, which will be responsible for client satisfaction and client business leadership overall. The company has promoted two senior leaders into the role and hired a third. Each will also be added to the Executive Leadership Team.

“We have built our business on service and have grown steadily during our 30 years by making indispensability a major focus. This new role and the individuals who serve in it will help continue to make us the indispensable partners to our clients, with strategy, skill and the personal touch,” said CEO Stan Woodland.

Melissa Barnhart was previously SVP, Media and Advanced Customer Engagements. She is passionate about partnering with clients to develop solutions for their business challenges. She is skilled in exploring innovative ways to join forces, helping accomplish client goals and pioneer together within the cutting edge of healthcare. Throughout her 15-year career in pharma across HCP and consumer audiences, she’s always had a focus on customer satisfaction and business development, during her time at both CMI/Compas and WEGO Health. In her most recent role, she led CMI/Compas’ gain-share media programs, resulting in $40MM incremental revenue for a top 10 pharma client. She was responsible for the integration of US and ex-US omni-channel HCP media for a top 5 pharma client’s oncology portfolio, identifying areas of efficiencies across multiple regions, and oversaw the integration of strategic planning methodology across 30+ clients, utilizing CMI’s ADAPT (Audience Driven Agile Planning and Targeting) methodology for all media activity.

Johanna Tompetrini was previously SVP, Media. She has been working in the pharmaceutical marketing space for over 20 years and prides herself on ensuring clients have the most effective, efficient, and integrated media plan possible, while always striving to infuse her brands with creativity. Her media planning and buying experience spans a wide variety of products and therapeutic classes for professional and patient promotion. Tompetrini is also involved in the pharmaceutical industry outside of CMI. For 9 years, she was a member of and served on the executive board of the Association of Healthcare Media Directors and served for 7 years on the executive board for an industry fundraising golf outing for Doctors of the World, a human rights organization. She also served as a member of the board of directors for The Association of Medical Media for 5 years.

Glenn Forde is the newest member of the team. He was previously a Senior Manager at Accenture Interactive where he was responsible for providing marketing strategy, analytics and technology consultation across multiple Life Science clients. He consulted with brand management, operations, strategy and technology teams to launch and optimize marketing programs for consumers and health care professionals. Glenn’s multi-channel marketing experience spans over 25 years across agency and consulting, from launching some of the first comprehensive online campaigns to developing solutions for both US and Global commercial organizations. His focus is always on driving business impact by improving the consumer and HCP customer experience. He has won awards including Direct Marketing News 40 Under 40 and the Johnson & Johnson James E. Burke Uncommon Courage Award.

The creation of the EVP, Group Client Director role is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service and management that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. The changes have also included several other high-level promotions. More can be seen here.

CMI/Compas has brought many firsts to healthcare marketing and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply can click here.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.

Autism Research Breakthrough | Group Doctor Visits | Doctored Videos

A major breakthrough in autism research was just published in Nature; scientists using machine learning to study the DNA of individuals with autism and their relatives who did not have autism have found that autism seems to be caused by a spontaneous rather than inherited gene mutation.

A new trend in prenatal care is gaining traction – and fans. Rather than the typical prenatal appointments, women are placed into a group of about 10 who are seen together, and appointments have a support group vibe. They still (privately of course) have health exams, but the appointment also includes education and discussion.

A doctored video is causing a major headache for social media companies, which are reacting in different ways. Because it’s not just about this video (of Nancy Pelosi, which was edited to make it appear that she is under the influence or ill) – it’s about the fact that since videos can now be so easily and convincingly altered, we’re entering a new age of fake news. Citing their own community standards, YouTube removed the video but Facebook did not. However, Facebook says they will be tweaking their algorithm so fewer people will see it.

The WHO now classifies “burnout” as a medical diagnosis. Video game addiction was also added.

A teen hoping to get attention – and a job – from Apple tried an unusual approach: hacking the company. Or, trying to – the company reports they identified and contained the hacks before reporting them to the police. The lesson here: think outside the box…but keep it legal.

Doctors in Russia are fighting for higher wages. Overall wages are declining in the country, but doctors are saying theirs are unlivable. In an example given in the article, a doctor treating a stab wound for 90 minutes was paid about $7.70 by the government-run hospital where he works.

CMI/Compas Elevates Justin Freid to EVP Growth and Innovation

CMI/Compas, media buying and planning for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of Justin Freid to EVP, Managing Director, Growth & Innovation. Freid was most recently EVP, Managing Director. He is responsible for growth, marketing and product development, including the commercialization and launch of new capabilities.

“Justin bleeds innovation and growth. He is always willing to try the new, the different and the never-been-done-before,” said CEO Stan Woodland. “Justin loves pitching to new clients because he’s proud of what we can do for them, and in this role he will drive all that is new and innovative and lead our growth.”

During Freid’s 5+ year tenure with CMI/Compas, he launched and significantly grew the company’s Drive practice – bringing search and emerging media strategy to dozens of clients and growing the team from 5 to over 80 individuals – and led the charge in breaking down silos and innovating the way the pharma industry uses search and social channels for better engagement with patients and HCPs. He has also overseen major media accounts for CMI/Compas. In this new role, he will have the centralized responsibility to identify, create/acquire and integrate the latest and greatest capabilities into CMI/Compas client deliverables. This includes oversight of the following teams: search, social, emerging media, customer development, strategic marketing & corporate communications, and product management including AdMission™, CXM/PROACT™ and ByDoctor®/ByConsumer™/ByTarget™.

“In my new role, I am excited to help CMI/Compas grow,” said Freid. “I believe in what we do, and I believe in our people. We have the tools and the skills to make an incredible impact on the people served by our clients, and we are now better positioned to take on that monumental task.”

Freid has background in both agency and non-agency business. In his work with two tech startups, he gained experience in all aspects of business and leadership, building technology and launching a company, skills he has used in growing the SEM and SEO teams and launching the social media team at CMI/Compas. He has also spent time in ‘Sales Engineer’ roles, which allowed him to develop his technical skillset and support the sales process for complex products. Freid earned his MBA from Thomas Jefferson University and is a frequent columnist and contributor to industry publications. He has been recognized as a PM360 ELITE, an innovator with the PharmaVOICE 100 award, and is the author of the book Blogging Made Simple.

Freid’s promotion is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. The changes have also included several other high-level promotions. More can be seen here: https://www.cmimedia.com/press/cmi-compas-expands-leadership-to-support-the-next-chapter-of-growth-and-innovation

CMI/Compas, has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.

PM360 – Elite 2019 Data Miner Justin Freid of CMI/Compas

Congratulations are in order for our very own ELITE Justin Freid, EVP, Managing Director, Growth and Innovation. Being named as one of the 100 most influential individuals in the healthcare industry, Justin lives up to his title as someone consistently pushing the envelope at CMI/Compas. As PM360 profiles, “Justin’s influence has changed marketing not only for his clients but has established a new best practice for the industry.”

Click here to read the entire article. Check out all 100 winners here.

CMI/Compas Elevates Becky Frederick to EVP, Client Finance

CMI/Compas, media buying and planning for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of Becky Frederick to EVP, Client Finance. Frederick was most recently EVP, Managing Director. In this role, which is new to the organization, she will ensure CMI/Compas meets all media operations, commercial and procurement needs.

“Becky was the obvious choice for this role. Under her leadership, we’ve had our best year ever of staff productivity,” said CEO Stan Woodland. “Client commercial terms and expectations have dramatically shifted, thus requiring us to rethink how we charge and contract for our services. With additional responsibilities and oversight in this new role, she will make a significant impact in how we deliver to clients.”

As the commercial finance lead, Frederick will oversee the Client Finance team (previously known as media operations) and is also now responsible for commercial and procurement relationships with clients.  The Client Finance team’s mission is to ensure the highest quality of financial service to our clients and to drive understanding of the CMI/Compas value proposition among procurement leadership and marketers.  She also continues to be responsible for internal staffing management and allocation of talent across client teams.

“To be competitive in today’s environment, your commercial excellence must be as strong as your product and service excellence,” noted Frederick. “My experience leading client teams while managing our media operations group has given me extraordinary insights of our clients’ commercial expectations that I will leverage in this role.”

Frederick honed her pharma marketing experience in senior media leadership roles within CMI, Ogilvy CommonHealth Medical Media (which later merged into CMI) and Wyeth Pharmaceuticals.  Her agency and in-house company view of media management have afforded her a 360-degree view of the marketplace and a unique perspective on agency compensation and client financial service.

Frederick’s promotion is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. The changes have also included several other high-level promotions. More can be seen here.

CMI/Compas, has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: http://www.cmimedia.com/career

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.

CMI/Compas Elevates Gia Mauriello to EVP, Customer Experience and Excellence

CMI/Compas, media buying and planning for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of Gia Mauriello to EVP, Customer Experience and Excellence. Mauriello was most recently EVP, Commercial Excellence. In this role she will ensure the highest quality of service deliverables for the organization’s clients, partners and internally within CMI/Compas. Indispensability will continue to be our measure of success.

“No one is more naturally enthusiastic and passionate about customer service than Gia,” said CEO Stan Woodland. “She has helped define indispensability and our client service goals with her singular focus on customer satisfaction. This new role will enable her to leverage her skills and insight across our growing organization.”

In this position, Mauriello will lead the transformation of culture ensuring that the customer is at the center of all decisions. This includes championing and leveraging impactful data-driven strategies to fully understand our customers’ experience with us, while focusing daily on delivering value to the company and solving customer experience challenges. Mauriello has built a strong reputation for customer excellence within CMI/Compas and beyond. In her 24 years of service with CMI/Compas, she has led multiple initiatives that helped shape the company’s leadership in client satisfaction, including the approach to account management and the organization’s Voice of the Customer initiative.  CMI/Compas is known for above-average client tenure, including retaining its first-ever client for over 30 years.

“Client satisfaction is both an art and a science,” said Mauriello. “We’ve long known there is a business need to focus on service for our clients, partners and internally with our colleagues. This is a craft I’ve spent my career honing and it’s incredible and impactful to be able to share it with others.”

This year Mauriello was recognized as Woman of the Year in Customer Service for Excellence in Client Satisfaction by the Stevie Awards. She has also been awarded an HBA Rising Star. Mauriello completed Disney’s Approach to Quality Service training in 2014. She has also made a mark at CMI/Compas by initiating and leading the company’s Adopt-A-Family program for over 23 years, which has helped hundreds of families to have toys, warm coats and other necessities during the holidays.

Mauriello’s promotion is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. The changes have also included several other high-level promotions. More can be seen here.

CMI/Compas, has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply click here.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.

Med Ad News – CMI/Compas Agency Profile 2019

MedAdNews’ 2019 top agencies issue is out now – and CMI/Compas is featured in a massive agency profile that highlights how we differ from the rest. Coming from CEO Stan Woodland, “We have been able to break through to our clients’ audiences in a way no one else has, and frankly it’s because we don’t always bow to convention.”

Check out the full two-page spread here.

CMI/Compas Promotes Nicole Woodland-De Van to Chief Organizational Effectiveness Officer

CMI/Compas, media buying and planning for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of Nicole Woodland-De Van to Chief Organizational Effectiveness Officer. Woodland-De Van was most recently SVP, Buying Services & Deliverables. She is responsible for ensuring the agency is pulling through and delivering on key organizational initiatives. She also continues to manage the Supplier Partner Team, an important role as CMI/Compas is the only agency to have a team 100% dedicated to prioritizing and managing partner relations.

“Nicole has an uncanny way of seeing what isn’t working and figuring out how to make things better,” said CEO Stan Woodland. “Throughout her career she has been a hand-raiser, taking on corporate initiatives and diving deep into how we can operate better for ourselves, our clients and our partners.”

The new role Chief Organizational Excellence Officer will allow CMI/Compas to operate more efficiently and create exceptional pull through of new innovation, and key initiatives, as well as to truly deliver on customer success. A major goal will be to improve the length of time it takes to incorporate innovation and create pull-through throughout the organization.

“My job will be to uncover ways that we can continue to bring to life the innovation and vision that has earned CMI/Compas its reputation,” said Woodland-De Van. “Across every department and capability, the first step is in conducting a deep dive into how we can operate better.”

Beginning her career with CMI/Compas over 20 years ago as an Account Manager, Woodland-De Van has had a significant impact on the company. She and her team have transformed the Compas Buying organization, resulting in record-high performance. Her stewardship of the Supplier Partner Team has elevated Compas as the premier partnering organization in the industry. Woodland-De Van led CMI/Compas in the launch of AdMission™, the industry’s first HCP-focused programmatic offering. She is Six Sigma Certified and has been recognized as an innovator with the PharmaVOICE 100 award, and honored as an HBA Rising Star and SmartCEO Brava Award. Woodland-De Van is a frequent volunteer with a position on the Rider University Alumni Board and fundraises for local charities.

Woodland-De Van’s promotion is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. The changes have also included several other high-level promotions. More can be seen here.

CMI/Compas, has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply click here.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.

CMI/Compas Promotes Eugene Lee to Chief Operating Officer

CMI/Compas, media buying and planning for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of Eugene Lee to Chief Operating Officer. Lee was most recently EVP, Managing Director. He is responsible for the global operations of media business leadership, media planning and media strategy disciplines across all clients.

“Eugene has been at the ground level of our business for decades, always pointing us where we need to be,” said CEO Stan Woodland. “In his new role this passion for the company and unselfish leadership will only continue and be vital for our future success.”

Lee has been with CMI/Compas for nearly 25 years, and over the last 6 years as EVP, Managing Director, has been extremely dedicated to the growth, development and expansion of the entire Media, Drive and Analytics teams in both the people and capabilities.  He plays a critical role across the organization’s entire book of business.  Part of Lee’s role will be to oversee two new titles at CMI designed to provide support in the areas of business and relationship and strategy development while freeing up the Media Leads to focus on media deliverables for all audiences and channels. Those in the EVP, Group Client Director position will focus on client relationships, client satisfaction and the financial and business management of our key accounts. This role will be a resource to the Media Leads, with the objective of elevating our strategic contribution to CMI/Compas clients. Those appointed as Strategy Leads will focus on assuring the alignment of client business and brand needs with our Audience and Media Strategy, and the inclusion of an active management plan to assure the business objectives are being accomplished.

“Our industry is on the precipice of enormous change and innovation in every aspect of our business, and in this new role I get the opportunity to ensure that CMI/Compas clients are leading the way. We’ve vowed to make their goals our goals, and I take that vow very seriously and personally,” said Lee.

Lee has been a pivotal figure in introducing innovation to CMI/Compas in his tenure with the company. He identified the need for programmatic in healthcare and helped the company introduce AdMission, an industry first. He was a key leader in introducing the company’s first analytics group, IQ Rx. And he was instrumental in several other proprietary and award-winning services across media, search and social. In the early days of his experience with the company, he introduced the first digital services. Lee has been recognized as an innovator with the PharmaVOICE 100 award and is on the board of the AMM. He is a frequent event speaker, including a recent panel at SXSW, and contributor to industry publications.

Lee’s promotion is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. The changes have also included several other high-level promotions. More can be seen here.

CMI/Compas, has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply click here.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.

CMI/Compas Elevates James Woodland to Chief Strategy and Financial Officer

CMI/Compas, media buying and planning for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of James Woodland to Chief Strategy and Financial Officer. Woodland was most recently Chief Operating Officer. In this role, he continues to lead agency strategy and assumes the chief finance role across CMI/Compas.

“Jim has been a key architect of our extraordinary growth since he assumed leadership of the media pillar,” said CEO Stan Woodland. “His passion has always been strategy and finance, he introduced our internal process to establish, manage and achieve our critical corporate objectives, a process that has been the guiding light to our successful organizational performance.”

James Woodland has been the brains behind some of CMI/Compas’ most successful commercial and pricing models in the company’s 30-year history. A major highlight was the design of the organization’s new structure in 2011, which led to an increase in YOY growth. Woodland was also a key figure in WPP’s acquisition of CMI in 2015 and continues to be a key liaison with leaders at WPP.

“We aspire to be our clients’ indispensable marketing partner, which means we’re signing up to positively impact the health of our society. Our only chance of realizing that mission is to ensure we’re making the right bets, taking measured risks, and investing for the long-term,” said James Woodland. “I look forward to serving my colleagues in that capacity in my new role.”

James Woodland joined CMI/Compas in 2005 after earning several years of experience at another marketing agency. He is a member of the Life Sciences Angel Network (LSAN), which provides early stage life science companies with the operational support, mentorship and financial and professional network to grow and succeed. He earned his MBA from New York University.

James Woodland’s promotion is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. The changes have also included several other high-level promotions. More can be seen here.

CMI/Compas, has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply click here.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.

CMI/Compas Names John Donovan as President, Compas

CMI/Compas, media planning and buying for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of John Donovan to President, Compas. Donovan was most recently Chief Financial Officer for CMI/Compas. As President, he will have a strategic focus on growth, strong supplier partnerships and client deliverables. CMI/Compas is the only agency with a department 100% focused on prioritizing and optimizing supplier relationships for better solutions for our clients.

“John functions as a business owner, not as an employee; as such he has taken an ownership mentality to everything he does. He has built an incredible finance and accounting organization that has been critical to our decision making throughout our growth. He is extraordinary at creating genuine win-win partnerships with our suppliers, and having innovative supplier partnerships will be key to expanding our competitive advantage,” said CMI/Compas CEO Stan Woodland. “John’s experience and approach makes him ideally suited to positioning Compas for long-term success into the future.”

In Donovan’s previous role as CFO, his primary responsibilities at CMI/Compas have been overseeing the financial health of CMI and Compas, and all related accounting and auditing functions. He played a major role in the high-level details surrounding the 2015 acquisition of CMI by WPP. In addition, he had been responsible for negotiating client and supplier contracts as well as handling the insurance, banking and 401(k) plans.  Previous to his role at CMI/Compas he was controller of Trinity Communications, a full-service agency co-owned by Woodland.

“While our performance-based, share of savings model is unique and valuable to our clients, it is the day-to-day commitment and excellent work of our people that has made us their indispensable partner,” said Donovan. “As the media landscape continues to change, with new channels, new vehicles, new ways of bundling solutions and new audiences, our team has continued to learn, adapt, be responsive and be ready. And we will continue to raise the bar.”

Donovan has been named CFO of the Year by the Philadelphia Business Journal and he was also elected into the NJ Tech Council CFO Hall of Fame.  He is a frequent community volunteer, including having held board positions with The Society of the Friendly Sons of St. Patrick and The Irish Memorial. His volunteerism has been recognized with his election into the Delaware Valley Irish Hall of Fame.

Donovan’s promotion is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. The changes have also included several other high-level promotions. More can be seen here.

CMI/Compas, has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media planning and buying resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply click here.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, LLC, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.

CMI/Compas Expands Leadership to Support the Next Chapter of Growth and Innovation

CMI/Compas, media buying and planning for the nation’s top healthcare companies and part of WPP (NYSE:WPP), is celebrating its 30th year of success and has announced internal strategic changes that will support the company’s future growth. CMI/Compas has reached a major milestone of growth and scale. This has included explosive growth in consumer, data, and global presence. The steps the company is taking are instrumental in further reimagining healthcare media and how people, data, technology, health and media/alternative communication converge. The changes include an evolution of the client service pillars and new roles and titles for several of the company’s lead executives.

“By putting our focus on the clients’ needs, we’ve had the benefit of strong, continuous growth in our 30 years. We still represent our first client. Promoting from within will help us sustain that strength for the next 30,” said CEO Stan Woodland.

CEO Stan Woodland announces the following internal promotions:

  • Susan Dorfman, President, CMI Media. She is responsible for the growth and future direction of CMI Media, with a strategic focus on integrated HCP/consumer data-backed interactions on a global scale. She was formerly Chief Commercial Officer.

“The passion we feel for our clients is backed by the mission of what we do – and that is to help improve people’s health by making them aware of important medical innovations,” said Dorfman. “We are venturing into a world where data, technology, media and people intersect, and are best prepared to achieve the unimaginable through the combination of the vision, the people, the imagination and the tools that are CMI.”

  • John Donovan, President, Compas. He is responsible for the growth and future direction of Compas, with a strategic focus on strong partnerships and client deliverables. CMI/Compas is the only agency with a department 100% focused on prioritizing and managing supplier relationships. He was formerly Chief Financial Officer.

“Compas has always been a leader and innovator in media investment management. We have set the industry standards for transparency and accountability. As the landscape continues to change, with new channels, new vehicles, new ways of bundling solutions and new audiences, there is a lot to do and learn to continue to be indispensable to our clients and partners.  We are ready to adapt, be nimble, and be responsive,” said Donovan. “While the Compas performance-based, share of savings model is unique and valuable, it is our day to day work that brings the greatest value to our clients.”

  • James Woodland, Chief Strategy and Financial Officer. He continues to lead agency strategy and assumes the chief finance role across CMI/Compas. He was formerly Chief Operating Officer.
  • Nicole Woodland-De Van, Chief Organizational Effectiveness Officer. She is responsible for ensuring the agency is pulling through and delivering on key organizational initiatives; also continues to manage the Supplier Partner Team. She was formerly SVP, Buying Services & Deliverables.
  • Eugene Lee, Chief Operating Officer. He is responsible for the global operations of media business leadership, media planning and media strategy disciplines across all clients. He was formerly EVP, Managing Director.
  • Justin Freid, EVP, Managing Director, Growth and Innovation. He is responsible for growth, marketing and product development, including the commercialization and launch of new capabilities. This includes oversight of the following teams: search, social/emerging media, customer development, strategic marketing & corporate communications, and product management including AdMission™, CXM/PROACT™ and ByDoctor®/ByConsumer™/ByTarget™. He was formerly EVP, Managing Director.
  • Becky Frederick, EVP, Client Finance. She is continuing to manage media operations and is also now responsible for commercial and procurement relationships with clients. She was formerly EVP, Managing Director.
  • Gia Mauriello, EVP, Customer Experience & Excellence. She will ensure the highest quality of service deliverables both for our clients/partners and internally within CMI/Compas. Indispensability will continue to be our measure of success. She was formerly EVP, Commercial Excellence.

The following executives’ titles and roles remain unchanged:

  • Paul Kallukaran, EVP, Performance Analytics and Data Science
  • Nancy Logue, VP, Human Resources
  • Michelle Potts, VP, Buying Services and Deliverables

CMI/Compas established a mission to be an indispensable partner to its clients. This dedication to client service is reflected in the changes, including the creation of a new role of EVP, Group Client Director, which will be responsible for client satisfaction and business leadership overall. Johanna Tompetrini and Melissa Barnhart fill these roles and will be added to the Executive Leadership Team. In addition there is the introduction of a dedicated customer experience and excellence center focused on representing the voice of our customers.

CMI/Compas, has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply click here.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP, http://www.wpp.com), and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.