
Job Details
Senior Vice President, Insights & Analytics
- Drive CMI’s vision for actionable analytics across online and offline channels.
- Achieve and maintain outstanding customer service and ensure customer retention.
- Lead the ongoing evaluation of current deliverables, providing best-in-class reporting for client business questions and media plan optimization.
- Develop processes to integrate HCP and Consumer campaign performance for optimal media spend.
- Collaborate with internal teams team to identify planning and measurement enhancements utilizing proprietary database.
- Partner with the advanced analytics team to create innovative consumer tools.
- Provide strategic oversight of measurement, campaign performance analysis, and optimization recommendations for assigned accounts.
- Serve as the point of escalation for internal requests from media and brand teams.
- Participate in exploring new measurement and analysis methodologies.
- Contribute to new business development activities.
- Provide thought leadership to shape strategic direction, influence industry best practices, and elevate the organization’s profile.
- Lead and grow new capabilities from an analytics/measurement perspective.
- Oversee the delivery of easily understood client deliverables.
- Develop and foster strong client relationships, especially within analytic departments.
- Ensure effective communication across interdisciplinary teams (Planning, Buying, Supplier partners, Agency, product development, etc.).
- Work independently with guidance from the EVP regarding overall goals and objectives.
- 10+ years of experience in related marketing, analytics, and data.
- 5+ years of working experience in the pharmaceutical industry required.
- Strong technical capabilities to guide methodology, direct tool development, and identify growth partnerships.
- Highly skilled in manipulating data sets and creating visualizations on key platforms.
- Analytics experience within an integrated and digital communications and/or media agency background preferred.
- AI literacy preferred.
- Proven experience leading, teaching, and integrating a diverse team.
- Very strong interpersonal skills, with the ability to collaborate across many functions and build bridges of trust and mutual respect.
- Demonstrated thought leadership with a track record of influencing industry trends and driving strategic vision.
- The ability to thrive in a fast-paced and deadline-driven environment.
- Proven ability to work cross-functionally and manage a heavy workload.
- Open to travel as needed.
- BA/BS required; MBA/other graduate degree preferred.
The base salary for this position at the time of this posting may range from $140,000 to $295,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
At CMI Media Group, we believe in "All for Good." It's in our DNA and Core Values. We challenge the norm, drive as a health leader, and serve as an indispensable partner and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, giving voice to and truly hearing our people and our partners.
Business Insights · Cherry Hill, NJ · Chesterbrook, Pennsylvania · Chicago, IL · New York, NY · Parsippany, NJ · Philadelphia, PA


ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

OFFICE VIBES


