
Job Details
Senior Vice President, Digital Marketing Analytics
- Drive CMI’s vision for actionable analytics across online and offline channels.
- Achieve and maintain outstanding customer service and ensure customer retention.
- Lead the ongoing evaluation of current deliverables, providing best-in-class reporting for client business questions and media plan optimization.
- Develop processes to integrate HCP and Consumer campaign performance for optimal media spend.
- Collaborate with internal teams team to identify planning and measurement enhancements utilizing proprietary database.
- Partner with the advanced analytics team to create innovative consumer tools.
- Provide strategic oversight of measurement, campaign performance analysis, and optimization recommendations for assigned accounts.
- Serve as the point of escalation for internal requests from media and brand teams.
- Participate in exploring new measurement and analysis methodologies.
- Contribute to new business development activities.
- Lead and grow new capabilities from an analytics/measurement perspective.
- Oversee the delivery of easily understood client deliverables.
- Develop and foster strong client relationships, especially within analytic departments.
- Ensure effective communication across interdisciplinary teams (Planning, Buying, Supplier partners, Agency, product development, etc.).
- Work independently with guidance from the EVP – CIA regarding overall goals and objectives.
- BA/BS required; MBA/other graduate degree preferred.
- 10+ years of experience in related marketing, analytics, and data.
- 5+ years of working experience in the pharmaceutical industry preferred.
- Strong technical capabilities to guide methodology, direct tool development, and identify growth partnerships.
- Highly skilled in manipulating data sets and creating visualizations on key platforms.
- Analytics experience within an integrated and digital communications and/or media agency background preferred.
- Proven experience leading, teaching, and integrating a diverse team.
- Very strong interpersonal skills, with the ability to collaborate across many functions and build bridges of trust and mutual respect.
- The ability to thrive in a fast-paced and deadline-driven environment.
- Proven ability to work cross-functionally and manage a heavy workload.
- Open to travel as needed.
The base salary for this position at the time of this posting may range from $140,000 to $295,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
Business Insights · Cherry Hill, NJ · Chesterbrook, Pennsylvania · New York, NY · Parsippany, NJ · Philadelphia, PA


ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

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