Vice President, Paid Social

The Opportunity

•    Lead enterprise paid social in a regulated healthcare context; connect strategy to measurable client outcomes.
•    Integrate paid social within omnichannel plans (aligned with search, programmatic, CRM) to drive impact.
•    Elevate governance, data literacy, and privacy-safe audience design for compliant scale.
•    Champion storytelling that turns analytics into clear executive decisions and action.

What You’ll Do

•    Set the paid social vision and roadmap; codify standards/playbooks that scale across brands and teams.
•    Build executive-ready measurement frameworks (learning agendas, incrementality, MMM/MTA inputs).
•    Advance first-party and privacy-preserving activation; improve audience quality and efficiency.
•    Establish compliant operating norms aligned to FDA/OPDP and platform policies; ensure auditability.
•    Lead test-and-learn (formats, creative, audience, signals) tied to KPI ladders and ROAS outcomes.
•    Translate complex analytics into persuasive narratives; partner with creative and PR to refine messaging.
•    Develop leaders and ICs; foster an inclusive, high-accountability culture; mentor “full-stack” social marketers.

What You’ll Bring

•    10+ years leading paid social at scale; regulated healthcare experience preferred.
•    Strong data literacy (experimentation, audience modeling, incrementality; triangulation with MMM/MTA).
•    Omnichannel mindset (understands how social amplifies and is amplified by search/programmatic/CRM/content).
•    Governance and compliance rigor (MLR, fair balance, brand safety, adverse event monitoring).
•    Influential leadership; clear decision-making; executive presence; resilience under tight timelines.
•    Exceptional storytelling; converts complex data into simple, persuasive narratives for senior stakeholders.

The base salary for this position at the time of this posting may range from $115,000 to $230,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.