FiercePharma - How can pharma create positive brand bias? 'Prime and prompt,' agency says | Press - CMI Media Group

FiercePharma – How can pharma create positive brand bias? ‘Prime and prompt,’ agency says

Written by on October 9th, 2019

FiercePharma – How can pharma create positive brand bias? ‘Prime and prompt,’ agency says featured image

Bias can be good, when it’s brand bias – the way that you can get people to positively respond to your brand. Expertly demonstrated at Digital Pharma East by Dr. Susan Dorfman, President, CMI Media, and Justin Freid, EVP, Managing Director, Growth and Innovation, priming and prompting can help get you there.

Check out the full FiercePharma article here.