Digiday – How Media Agencies Are Tightening Brand Safety and Transparency Measures as Influencers Tap AI

It seems like we’re ahead of the game when it comes to AI because highly regulated industries like pharma already have in place the checks and balances needed to protect brand safety. In this new Digiday article that explores how agencies are “tightening” brand safety measures, Bianca Blando Kroupa, Associate Director, Paid Social, explained that all content goes through legal review.