Digiday – Media Buying Briefing: As Sports Enjoys a Moment, Buyers Find New Ways to Get in Via Influencers and CTV

From the Olympics to the surge in women’s sports to pickleball and beyond, sports is super buzzy. As this new Digiday article shares, this is the time for brands to jump in – even those who have never engaged in sports before. The article highlights that CMI has opened a sports marketing center of excellence, because there’s a strong tie to the emotional power of sports and engaging people about their health. As Kelly Morrison, Group SVP, Engagement Strategy, and co-lead of our sports COE points out: “I think sports unite us. It gives people something to cheer about, and it is a fun reprieve from a lot that goes on in the world. [For agencies], it’s an untapped market.”