Digiday – Media Buying Briefing: How Agencies are Adapting Omnichannel Strategies as Stores Return to Pre-Pandemic Traffic

Our omnidynamic approach is featured in a new Digiday article that explains how we’re strategizing to help brands reach customers “beyond the in-store experience.” As our director of e-commerce investment strategies Jacob Harrison shares in the article, “… we utilize digital to kind of bridge the gap,” with an omnichannel – or, our word for it, omnidynamic approach that includes OOH, in-store TV, programmatic search and more. As in-store traffic rebounds, this media mix allows engagement in this new world of phygital.