Endpoints News – Can the Barbie Movie’s Spotlight on Women’s Issues Spill Over to Pharma Marketing and Healthcare? Agency Says Yes

This new Endpoints article focuses on the importance of parity in women’s health, as well as in advertising. Amanda Preto, VP, Marketing, discusses our research into the topic and Melanie Lysaght, Director, Innovation, notes that investing in women’s sports is a smart move for advertisers right now – no matter who your audience is.