Endpoints News – How Viral TikTok Trends are Catching on in Pharma Marketing

In a new Endpoints article, for which Alexandra Gilson, VP, Paid Social – Dept Lead, and Ashley Davis, Director, Paid Social, were interviewed, experts explore the interesting way TikTok is being used for health. As Alex explains, the user base isn’t limited to younger generations, and “two thirds of users who take at least one prescription, or [have] at least one condition engage with health-related content on TikTok.”