Endpoints News – Pharmas Change Up Logos in June to Signal LGTBQ+ Solidarity, but Experts Call for Push Beyond ‘Rainbow Washing’
July 20, 2022
Pride month has ended, and in this new Endpoints article, marketing experts including Craig Beyerle, Associate Director, Paid Social, and co-lead of PLUS+, a CMI Media Group and Compas ERG, discuss what happens at the end of the rainbow – how healthcare companies can continue to engage with and support LGBTQ+ audiences. If you’d like to know more about this topic, our Inclusive Media Center of Excellence can help. Reach out today!