FiercePharma – TikTok famous? Pfizer, Moderna, J&J and AZ shoutouts on social media boost vaccine credibility—and pharmas’ image

As many have noticed – and as highlighted in this new FiercePharma article – pharma brand names are popping up on TikTok and in family conversations, all thanks to the impact pharma companies are making during the pandemic. So what does this mean for the industry? It’s a turning point, explains Julie Hurvitz Aliaga, SVP, Social Media, in the article. “…we’re seeing how much of an impact these channels are making for brand recognition—and it can be done. It can be done safely, it can form these conversations and a positive reputation around these brands.”