MarTech Series – Lasso Partners with CMI Media Group for First-Of-Its-Kind Pharma Campaign Measurement Project
August 10, 2022
Lasso partnered with CMI Media Group for a first-of-its-kind pharma campaign measurement project. Lasso released the remarkable results they drove for a Psoriasis brand by targeting healthcare providers across social media and Connected TV, two channels that have historically been very difficult to measure in pharma.
The metrics Lasso uncovered are a huge win for healthcare. Marketers no longer need to rely on projected data for tactics that were traditionally hard to measure real-world actions for. Lasso can show exactly how valuable each media tactic is, regardless of where it’s run or whom it’s targeting.
“We value our collaboration with Lasso because we share a similar drive to innovate healthcare communication.” – Andrew Miller, EVP, Digital Activation, CMI Media Group.