Med Ad News – February 2020

The integration of DTC and HCP is of growing importance in marketing, and on page 11, Justin Freid, EVP, Growth and Innovation shares a step by step of what to do to leverage this approach. TikTok is booming, and on page 31 you’ll find a POV specifically written for pharma marketers on utilizing this resource. It was written by three experts from our social team, Darren Croucher, Victoria Kerr and Margaux Copp.

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