MedAdNews – The New Women’s Movement is Health Care

We have not reached equity in women’s healthcare, and this is shown in our research focusing on several areas including chronic pain and reproductive health. In a new MedAdNews byline, Katelyn Alderfer, Supervisor, Social Intelligence, shares what our research has shown and how pharma marketers can take steps to bridge the gap. This research was also presented at the Cannes Festival for Creativity this summer.