MM+M – Medical Marketers Prepare for ‘New Not-Normal’ After COVID
February 2, 2022
Marketers have learned a lot from the pandemic, largely because we’ve had to be incredibly flexible and responsive to (and proactive about) an uncertain environment. This new article takes a look at the late pandemic landscape and includes expert commentary from Joe Warren, EVP, Media Investment and Jose Ferreira, SVP, Product and Innovation. Two hot topics include sales reps and omnichannel marketing.
From Jose: “Across all verticals, everyone’s thinking, ‘How do I optimize every single interaction with a customer?’ The key is the ability to dial up or down any marketing channel in near real time.”