New Research from CMI Media Group Focuses on Healthcare Equity in America and the Role Healthcare Brands Can Play to Support Consumers 

PHILADELPHIA, PA –Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has released a report focusing on equity in healthcare in America and the role healthcare brands can play to support consumers.

“Media Vitals 2025 Focus on Health Equity” spotlights US consumers’ healthcare experience. The study pinpoints factors such as cultural and location demographics, the impact of media advertising amongst diverse communities, and effective strategies for healthcare brands to reach and engage specific audiences from CMI Media Group thought leaders.  

Key findings include: 

• Consumers want to be treated by doctors who are like them. Nearly half of patients are willing to travel between 30-90 minutes to see healthcare professionals that fit their demographics, particularly true among Black patients 

• Multiple barriers to care are impacting consumers particularly in rural and urban areas. Patients report cancelling appointments due to barriers including cost and travel 

• Black and Hispanic audiences demonstrate greater trust in advertising, and tend to trust health information websites, search engine findings, and pharmaceutical drug company websites 

CMI Media Group also recently released research focusing on obesity in America and on global healthcare provider media preferences. Media Vitals has been providing detailed guidance on pharma marketing efforts since 2013 and has become the premier research tool for the industry’s leading healthcare marketers.   

To request a free copy of the report, healthcare clients can visit this link. CMI Media Group also offers qualified industry professionals a free subscription to its daily briefing The Scoop and other thought leadership by signing up at this link.  

About CMI Media Group 

CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients.  CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development as well as one of the industry’s best places to work. To apply for a position within our teams visit https://www.cmimediagroup.com/careers