pharmaphorum: The “Wicked” prescription: Humanising healthcare marketing

Are you a good witch or a bad witch? Drawing inspiration from the hit movie Wicked, a new Pharmaphorum article by Matt Sakdalan, Director, Innovation, showcases learnings to guide your next campaigns. The movie was popular (!!) because it drew on humanizing themes of authenticity, understanding and advocacy, which you can harness as a marketer. See how in the article here.