PM360 – Eliminating Wasted Investments—The Strategies to Optimize Your Spend

March 10, 2021

bottom curve

How has the pandemic changed media investment? PM360 asked this question of marketing experts; Eugene Lee, Chief Operating Officer, points out that much hasn’t changed. We still want to maintain a focus on the audience and their needs, and while it’s critical to utilize data, you also need to be listening to your customers.