Swoop: Precision Over Quantity: How Swoop, CMI Media Group, and Genentech Unlocked Qualified Patient Reach on Meta

In the ever-evolving landscape of digital healthcare marketing, reaching the right patients with the right message at the right time is paramount. Genentech, a leading biotechnology company, partnered with CMI Media Group, a healthcare-focused media agency, and Swoop to optimize their social media advertising campaigns on Meta. The goal was to drive qualified patient traffic to their website and increase engagement with their brand. Read the full case study here.