The Adotat Show – Oleg Korenfeld: Adtech’s Trailblazing, Data-Driven Pioneer

April 23, 2024

Oleg Korenfeld, Chief Technology Officer, was on an episode of The ADOTAT show with Pesach Lattin to discuss the world of ad tech and the process of pioneering the new platform Empower. Oleg touched on AI, how to maintain brand safety and the future of advertising. There is no need to fear AI; we need to prioritize understanding it instead. AI algorithms can help us improve what we do every day by making our lives easier and more efficient. As long as quality data sets are being used to create accurate outputs, the potential is immense. View the full episode here.