CMI/Compas Bolsters Consumer Capabilities with Top-Level Hires and Internal Promotions

June 10, 2020

KING OF PRUSSIA, PA – CMI/Compas, a leading media strategy, planning, innovation and buying agency for the nation’s top healthcare companies and part of WPP (NYSE:WPP), has continued its longtime investment in consumer, patient and caregiver audience expertise with several recent hires and internal promotions. They include the addition of Michael Peluso, SVP, Media; Danielle Conway as VP, Media; Laura Kush VP, Media, and the promotion of Melissa Wagner VP, Media.

“We strive to be an indispensable partner to our clients. The launch of Empower, our new integrated planning platform, adds immense value to our consumer service offerings,” said Susan Dorfman, President, CMI Media. “Combined with our new hires and internal promotions, this investment in consumer media strategy and innovation is why we continue to deliver game-changing media performance and precision solutions to our clients.”

As SVP, Media, Michael Peluso brings over 20 years of experience in the industry, adding value to the already high-performing consumer practice by bringing in a new level of strategic thinking and leadership. With a focus on developing media programs that achieve brand goals and drive ROI, he will prove to be an asset to the team. Peluso has not only direct-to-consumer pharma experience, working with a top 5 pharmaceutical brand, but has worked across several other industries including CPG, electronics, entertainment, travel, and business technology.  Additionally, Peluso has held many roles on the client-side in both marketing and sales.  He was most recently Product Innovation Leader, SQAD, and has also held positions at Starcom, Nestle Waters and Universal McCann. He is based in the New York office.

Danielle Conway comes to CMI/Compas with 15 years of media agency experience. Most recently, she led client planning teams at WPP agency Mindshare, where she was responsible for Unilever’s haircare and skincare brands. She has also worked on top pharmaceutical portfolios where she managed integrated teams across multiple therapeutic areas including Respiratory, Immunology, Infectious Diseases, Hematology and Oncology. Her experience managing an integrated strategy and digital team to create multi-channel campaigns that deliver innovation and outcomes will be leveraged to best serve CMI/Compas’ clients. She is based in the Parsippany, NJ office.

Laura Kush brings 14 years of media agency experience. She was previously with WPP’s Wavemaker, where she was in a client lead role, developing the communications strategy and executing omni-channel campaigns for both the patient and professional sides of the account. Prior to that she worked across a broad range of markets including pharmaceutical, healthcare, electronics and spirits. As a result, she is well versed in all channels – digital, search, social, POC, print, TV – and in integrating all aspects of a campaign to work cohesively to drive the business forward. She is based in the Costa Mesa, CA office.

Melissa Wagner has just over 7 years of experience in the pharmaceutical industry, and has been at CMI/Compas since 2015. She has vast experiences within all digital and offline channels across both patient and healthcare professional marketing, spanning multiple therapeutic categories. Wagner’s expertise has allowed her to bring many firsts to clients, and her customer service has garnered stellar reviews from any client she has partnered with. Prior to working at CMI/Compas, she held positions at Digitas Health. She is based in the Costa Mesa, CA office.

Irene Coyne and Richard Schneider recently joined as EVP, Group Client Directors.  In this role they serve on the executive leadership team and are responsible for client satisfaction and client business leadership overall for a number of the organization’s key accounts.

The hires and promotions are part of our Growth and Innovation strategy that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. Our investment in our consumer capabilities is just a fraction of what drives our remarkable YOY growth. More can be seen here.

CMI/Compas has brought many firsts to healthcare marketing and is the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. The company was recently recognized by Adweek Magazine as one of the world’s fastest growing companies. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply:

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP,, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via