Consumer and HCP Media AOR Business for New Pharmaceutical Company Awarded to CMI/Compas; Assignment Includes Launching Brand Indicated for Women’s Health and Prostate Cancer

June 17, 2020

KING OF PRUSSIA, PA – CMI/Compas, a leading media strategy, planning, innovation and buying agency for the nation’s top healthcare companies and part of WPP, announced it has been named consumer and professional agency of record by a new company in the pharmaceutical space. The assignment includes launching the company’s first products, which include a drug with indications in women’s health and in prostate cancer. 

CMI/Compas delivers game-changing media performance and precision solutions to clients, fueled by talent, data, technology and amplification of creative. This win is one of several the company has gained recently in consumer media.

“We have been successful in fully integrated planning for many years, piloting strategies that have disrupted the status quo and resulted in significant results for our clients. We’ve now formalized this with the launch of Empower, and the industry is starting to take notice,” said Justin Freid, Chief Growth & Innovation Officer, CMI/Compas.

The launch of Empower, along with an overall investment over the past several years in consumer media strategy and innovation, has contributed significantly to the organization’s growth. CMI/Compas also recently announced the creation of a growth & innovation practice, part of an overall strategy to continue strong growth and innovation.  In 2019, the organization was recognized by Adweek as one of the fastest-growing agencies in the world.

CMI/Compas has brought many firsts to healthcare marketing as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply:

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via