Med Ad News – February 2020

March 26, 2020

bottom curve

The integration of DTC and HCP is of growing importance in marketing, and on page 11, Justin Freid, EVP, Growth and Innovation shares a step by step of what to do to leverage this approach. TikTok is booming, and on page 31 you’ll find a POV specifically written for pharma marketers on utilizing this resource. It was written by three experts from our social team, Darren Croucher, Victoria Kerr and Margaux Copp.

Click here to read the full issue.