MediaPost – Should Pharma Brands Go Dark, Stop Advertising And Marketing During COVID-19 Pandemic?

April 21, 2020

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When CMI/Compas asked whether consumers felt it was appropriate for the pharmaceutical industry to continue to provide branded and sponsored information and advertising related to their products during the COVID-19 pandemic, 74% agreed that it was OK, and of those, 36% highly agreed. As the world continues to fight COVID-19, people also must deal with other ailments and life-threatening situations that cannot be ignored, such as diabetes, heart disease, and cancer.

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