Job Details
Associate Director, Audience Intelligence
The Associate Director, Audience Intelligence is an energetic and innovative leader who drives the strategy, development, and execution of the Social Intelligence and Market Intelligence teams. In this role, you’ll take ownership of market intelligence operations, manage key third-party partnerships, and be the go-to expert for Audience Intelligence in client relationships.
At CMI Media Group, our Audience Intelligence team is at the heart of delivering game-changing data and insights that transform media and communication strategies. As the Associate Director, you’ll lead a talented team of analysts, empowering them to deliver actionable intelligence that sparks client success. With a focus on thought leadership, creative solutions, and data-driven innovation, you’ll help clients grow their businesses and elevate program outcomes to new heights.
Primary Responsibilities:
- Client and internal leader across market intelligence and social intelligence teams
- Strategic partner to teams throughout the agency including but not limited to Communications Planning, Engagement Leads, Analytics and more
- Leader of marketplace updates and development of POVs to help our clients better understand how to reach their audiences more effectively
- Partner with internal client leads to identify Audience Intelligence solutions via social and/or market intelligence, develop research proposals including pricing, and lead approved research projects
- Develop a deep understanding of clients’ brands and disease states and determine how research can provide a benefit to their audiences and support media planning, strategy, and optimization
- Support brand planning by evaluating CMI Media Group proprietary data and secondary sources and delegating team resources to support incoming requests
- Train junior employees on basic statistics, research best practices, and how to bring data to life through compelling narratives and storytelling
- Partner with Client Finance teams to assist with the development of SOWs customized for each audience intelligence solution
- Ensure the CMI Audience Intelligence team is using best-in-class tools by staying on top of shifts in the market and available toolsets
- Partner with decision sciences team to develop impactful behavioral segmentation schemes for our clients and be able to assist with laying attitudinal/psychographic segmentations onto behavioral segmentations
- Stay up to date on the use of social intelligence and market intelligence in the pharmaceutical space
- Experience managing third party partners that assist in achieving market research and social listening goals
- Continuously improve process, pitch new ideas to grow the service offerings for clients and agency alike, and be a natural leader that pushes boundaries to be the best in the market
Requirements:
- 8-12 years of experience in market research (social listening experience is a bonus!)
- Experience managing a team of 1-5+
- Pharmaceutical / Healthcare experience preferred
- Strong written and verbal communication skills, including process writing, thought leadership, client communications and beyond
- Bachelors’ Degree or equivalent in marketing, business or any quantitative or analytical related fields preferred
- Storytelling through data to make recommendations that support marketing strategy
- Understanding of statistical analysis tools such as correlation, regression, cluster analysis, driver analysis, CHAID, and GAP analysis a plus.
- Must be familiar with Qualtrics, Tableau, SaS and/or SPSS
- Natural leader with the ability to articulate strategies thoughtfully and concisely
- Strong business and leadership skills to make independent decisions affecting the daily operations and management of Audience Intelligence projects
Audience Intelligence · Cherry Hill, NJ · Chesterbrook, Pennsylvania · Parsippany, NJ · Philadelphia, PA
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."
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