Director, Retail

• Develop strong relationships with key brand stakeholders, including clients and cross-functional leaders.
• Define and implement a comprehensive point of purchase retail strategy aligned with brand objectives, regulatory guidelines, and the unique dynamics of the pharmaceutical marketplace.
• Lead the planning and execution of digital and in-store retail programs for OTC and Rx products (as applicable), focusing on both patient and HCP touchpoints.
• Partner with Engagement Strategy, cross-channel leads, measurement, and clients to ensure messaging accuracy, compliance, and timely execution.
• Manage client communications and updates, fostering a collaborative team environment.
• Collaborate with Point of Purchase leadership to develop new strategic offerings and act as a subject matter expert in all communications.
• Champion new, bold, and creative ideas in retail, working with retailers and vendors to develop new inventory and channels for CMI clients.
• Plan and manage budgets and assigned working hours for point of purchase initiatives and team members/direct reports.
• Leverage working knowledge across programmatic buys, display, search, social, and more to execute cross-channel strategies driving customers to site and store.
• Stay abreast of new tools, trends, best practices, and inventory in the marketplace through research and industry events.
• Responsible for cross-training key stakeholders and partners on new point of purchase media opportunities and partnerships.

• Oversee the creation of compliant, compelling point of purchase materials, including shelf signage, endcaps, pharmacy counter displays, take-one brochures, and digital touchpoints (e.g., in-store screens).
• Manage internal and external creative resources in partnership with Engagement Strategy to ensure brand-appropriate and consumer-relevant execution within the retail environment.
• Maintain a deep understanding of the omni-channel marketplace, including retailers and core platforms (e.g., Meta, Google).
• Develop and execute comprehensive strategies for key marketplaces (e.g., Amazon, Walmart), focusing on maximizing brand visibility, conversion, and incremental revenue/scripts.
• Lead the management of Brand’s presence on all media platforms and emerging marketplaces to establish a cohesive, high-performing brand presence.

• Build strong relationships with key retail pharmacy partners (e.g., CVS, Walgreens, Walmart, Rite Aid) and manage point of purchase execution across national and regional accounts.
• Customize point of purchase programs to meet retailer-specific requirements and seasonal cycles, understanding all specifications from creative, copy, and channel availability.
• Conduct regular A/B testing and use data-driven insights to optimize ad spend and improve campaign efficiency across self and managed service programs.
• Work closely with Search, Programmatic, and Social teams to develop full-funnel campaigns that align on strategy, targeting, and inventory selection.

• Manage point of purchase program budgets, timelines, and resource allocation efficiently.
• Source, negotiate with, and manage external vendors and agencies to deliver quality, cost-effective, and compliant materials.
• Monitor key metrics across self and managed service programs, including KPIs such as revenue, incremental script lift, and CPCs, providing weekly updates to team leadership.
• Partner with Business Insights/Digital Activation teams to build comprehensive and interactive dashboards for performance, measurement, and reporting to brands.
• Identify multiple alternatives for solving problems, making sound decisions through careful risk/benefit analyses, always keeping client strategic imperatives as the focus.

• 8+ years of experience, preferably in pharmaceutical, health and wellness, or CPG marketing, with a deep understanding of retail execution and shopper marketing.
• Deep knowledge of pharmacy and healthcare retail environments, including in-store patient and consumer behavior.
• Proven track record of leading POP campaigns across national and regional retail pharmacy channels.
• Strong leadership, vendor management, and project management skills.
• Ability to navigate complex matrix organizations and collaborate across marketing, with excellent communication skills with key stakeholders.
• Strong analytical skills with the ability to tie marketing activity to business outcomes.
• Demonstrated success in developing and executing compliant, insight-driven in-store marketing programs.
• Proficient in data analysis, with proven ability to translate strategy based on performance.
• Efficient in common e-commerce marketing practices, tools, and ad shopping platforms specific to each marketplace.
• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.

The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.