Job Details
Senior Analyst, Paid Social
- Strategic Leadership: Craft and execute cutting-edge paid social media strategies for client brands.
- Client Engagement: Serve as a crucial resource for campaign insights, performance analysis, and rapid problem-solving.
- Platform Mastery: Utilize your strong paid social experience across diverse networks like Facebook, Twitter, and Instagram, leveraging in-platform optimization and testing opportunities.
- Brand Insight: Demonstrate a deep understanding of client brands and diseases, harnessing social media to benefit Healthcare Professionals (HCPs) and Direct-to-Consumer (DTC) audiences.
- Integrated Approach: Collaborate across teams to integrate social efforts seamlessly into overarching media plans.
- Leadership Role: Lead status meetings, serve as a team lead, and oversee campaign reviews while delegating tasks across junior staff.
- Calendar Ownership: Manage the paid social calendar, orchestrating promotional strategies across all social channels.
- Education & Thought Leadership: Educate clients and partner agencies on social media best practices, contributing to thought leadership efforts.
- Regulatory Awareness: Stay updated on FDA regulations and processes relevant to social media in the pharmaceutical space.
- Innovation Drive: Recommend adjusted messaging, placements, or strategies based on in-depth social analysis to enhance client engagement.
- Analytical Insight: Utilize social analytics tools, including native reporting resources like Facebook Ads Manager, to drive performance improvements.
- Quality Assurance: Ensure error-free ad launches, providing guidance and supervision to your team.
- Continuous Evolution: Explore and innovate, discovering new ways for clients to engage their audience via social media.
- Mentorship Contribution: Contribute to the mentorship of junior team members, guiding them through challenges and fostering professional growth.
- 4+ years of impactful experience in paid social, with a proven track record of success.
- A background in agency or pharmaceutical sectors is a plus.
- Exceptional organizational skills, multitasking prowess, and a knack for workplace etiquette.
- Strong leadership capabilities with the ability to mentor and guide junior staff.
- A thirst for knowledge and a commitment to staying ahead in the ever-evolving social media landscape.
- Analytical mindset and a knack for drawing actionable insights from data sets.
Social Media · Cherry Hill, NJ · Chesterbrook, Pennsylvania · Parsippany, NJ · Philadelphia, PA
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
ALL FOR GOOD
CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."
OFFICE VIBES
