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Associate Director, Engagement Strategy

Lead with Strategic Vision, Drive Omnichannel Healthcare Campaigns: Associate Director, Engagement Strategy
 
Are you a strategic thinker with a passion for crafting media experiences that resonate with audiences across all channels? Do you thrive on leading and inspiring teams to deliver exceptional results? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and results-oriented Associate Director, Engagement Strategy to join our team in developing and executing impactful media campaigns that make a difference in people's lives.
 
In this role, you will:
  • Be the Architect of Omnichannel Engagement: Lead the development of cross-channel media strategies, leveraging your deep understanding of how different channels work together to create a seamless and engaging brand experience.
  • Guide Strategic Planning & Execution: Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
  • Champion Client Partnerships: Cultivate strong relationships with key client contacts, establishing yourself as a trusted strategic advisor and ensuring their needs are consistently exceeded.
  • Drive Innovation & Best Practices: Stay ahead of the curve in the ever-evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting-edge technologies to maximize campaign impact.
  • Foster a Culture of Excellence: Lead, inspire, and mentor a team of talented planners, fostering a collaborative and growth-oriented environment that empowers individuals to reach their full potential.

 

Do you have the right DNA?
  • Strategic Visionary: 7+ years of media planning experience, including 2+ years in a supervisory role, with a proven track record of developing and executing successful cross-channel media strategies.
  • Leadership & Mentorship: Passion for developing and empowering team members, fostering a collaborative and growth-oriented environment.
  • Client-Focused Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
  • Industry Expertise: Extensive understanding of the pharmaceutical and patient markets, with a deep knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
  • Passion for Healthcare: A genuine interest in healthcare and a desire to make a positive impact on patient lives.

 

Why CMI Media Group?
At CMI Media Group, we're not just planning campaigns – we're using the power of media to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:
  • Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
  • Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
  • Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
  • Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

Engagement Strategy · Cherry Hill, NJ · Chicago, IL · Parsippany, NJ · Philadelphia, PA

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CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

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